June 16, 2013
National Doughnut Day: Social Media and Free Donuts

Today, June 3rd, is National Doughnut Day (or National Donut Day, if you're Homer Simpson), and two of the biggest donut chains in the US are using Twitter and Facebook to get the word out to fans about free donut promotions.

Krispy Kreme and Dunkin' Donuts fluctuate in prominence depending on location, though both are national chains. If you live in an area only served by one donut slinger, take heart- Dunkin and Krispy are both giving fans and followers a donut on the house today. On Facebook, Dunkin sent the following message to fans:

“What are you up to on Friday, June 3rd? RSVP and invite your frienDDs to one of the most delicious days of the year – National Donut Day!

Participating U.S. Dunkin’ Donuts restaurants are celebrating National Donut Day by offering you a FREE DONUT of your choice with any beverage purchase*. To locate a Dunkin’ Donuts restaurant near you: http://dun.kn/fV6KeC.

Krispy Kreme's Facebook page had a message for hungry fans, too:
Good morning! It’s National Doughnut Day and time to claim your one FREE Krispy Kreme Doughnut. The offer is good for one doughnut of any variety per customer at participating U.S. and Canadian Krispy Kreme retail shops (no purchase necessary).
It's pretty cool how social media really takes these kinds of promotions and ratchets interest to a fever pitch. Do you keep an eye on your favorite brands on Facebook? Are you going to head out for a free doughnut later today?