Diagon Alley, a new Harry Potter area that will open this summer at Universal Orlando, is set to possess a new ride, as well as several new stores and eateries.
This exciting new district will be located within Universal Orlando’s second theme park, Universal Studios, and it will showcase numerous Harry Potter settings that includes London’s Kings Cross station, Knockturn Alley, and Diagon Alley.
Universal released a statement confirming the news earlier today, which read: “After arriving at King’s Cross Station aboard the Hogwarts Express, guests will pass through London and the iconic brick wall archway from the films into Diagon Alley — a bustling, wizarding hub within a Muggle city,”
It continued, “There will be shops, dining experiences, and a new ride called Harry Potter and the Escape from Gringotts — a multi-sensory, multi-dimensional journey that will take theme park attractions to a new level.”
The new thrill ride is based on Gringotts bank from the famous Harry Potter book series, and it will be the area’s “marquee” attraction.
However, guests who want to see the newest and the original Harry Potter attractions on the same day will need to purchase tickets for both Universal Orlando theme parks. In order to visit them both they will have to travel on the Hogwarts Express train, but only after they have paid the single-day admission fee of $136.32 for everyone in their party who is aged 10 or over.
Mark Woodbury, the president of Universal Creative, stated, “It’s a one-of-a-kind two-park experience that will completely immerse you in the story.”
He also confirmed that the structures were designed with Potter aficionados in mind. “The attention to detail and authenticity was really important to the Harry Potter fans but also a marvel to the novice fan,” he noted. “They both really are captivated by the level of immersions and storytelling.”
During a media webcast on Thursday, where Woodbury announced details for Diagon Alley, he confirmed various details on some of the shops in the area too.
They will include Ollivanders: Makers of Fine Wands since 382 BC, Borgin and Burke’s, which will sell Dark Arts masks, skulls, and other “sinister items,” Madam Malkin’s Robes for All Occasions, Wiseacre’s Wizarding Equipment, Quality Quidditch Supplies, and Scribbulus, which will stock quills, inks and inkwells.
Diagon Alley will be an expansion to the Wizarding World of Harry Potter’s Hogsmeade, which opened in 2010. Inside this section of the park is Hogwarts castle, the Harry Potter and the Forbidden Journey attraction, as well as dozens of other shops.