Microsoft has announced the acquisition of Navic Networks, a provider of television advertising solutions.
Navic offers sophisticated campaign management tools that use data to optimize the delivery and placement of targeted interactive television media. Microsoft said the acquisition would allow Microsoft to be able to facilitate enhanced digital advertising across online and (notably) offline environments.
Navic Networks will fall under Microsoft's Advertiser and Publisher Solutions (APS) Group, which includes VOD advertising provider Atlas.
The price of the acquisition was not disclosed. This video from "The Cable Show" shows a Navic demo from May this year.