Users who type the word “gay” into Google are being presented with a little extra in their search results: a rainbow flag between the results and ads.
The rainbow flag (also known as a gay pride flag) represents an open statement of support for the LGBT community, and can commonly be seen in businesses or on vehicles of members of the LGBT community or by those who support this community. By display the flag, Google is sending a message that it supports gay rights.
Now there is absolutely nothing wrong with Google’s stand, and credit to them for making it, but gay rights and the religious right in America don’t make great bedfellows. Google is making overtly political statements in its key search area, a stand that for Google is actually unprecedented as far as I can recall. When the right wing media and blogosphere find out that Google is making these statements, it’s only a matter of time until someone calls for a boycott.