TAG Heuer Introduces Limited Edition ‘Indy 500 Centennial Chronograph’

TAG Heuer has a sexy new piece of kit that will appeal to fancy watch collectors and racing fans alike.

The watchmaker has been around for a century and a half, and part of the reason TAG Heuer watches are so valued is the precision with which they measure time. The tie in with the Indianapolis 500 is a natural one, says the company, because in motorsports, sometimes a fraction of a second determines a race’s victor.

TAG Heuer describes the Indy 500 Centennial Chronograph’s sexy styling:

The Limited Edition Chronograph boasts a grey stylized dial patterned after the famed “Yard of Bricks” start/finish line of the historic Indianapolis Motor Speedway and a printed “INDY 500” logo inside the counter at 6 o’clock. Its distinctive case back marks the 100 year anniversary of the great race.

Inspired by a racecar’s dashboard, the 44 mm dial hosts three counters: a small second at 3 o’clock, a chronograph minutes counter with double hands at 9 o’clock, and a 1/10th of second counter at 6 o’clock. The date window, which is positioned at 12 o’clock, is flanked by hand-applied indexes, as well as luminescent hands and markers for optimum readability.

Other distinguishing details include a fixed polished bezel with a tachymeter scale in black and “INDY 500” in red and a fine-brushed, 44mm steel case with scratch resistant sapphire crystal. It is also water resistant to 200 meters.

1,000 units of the Indy 500 Centennial Chronograph have been produced, one of which will be presented to the winner. The rest of us can buy it for $1650.