FTC Wants To Change Eleven-Year-Old Advertising Guidelines

The FTC haven’t changed their rules for advertising in eleven-years and now the agency is welcoming public opinion to determine how they can change those rules to better adapt to the online environment.

FOC staff are busy updating the “Dot Com Disclosures: Information About Online Advertising” rules which they believe have become outdated with the advent of an “app economy” that’s also full of “pop-up” ads and social network marketing.

At this point the FTC is only “reviewing” their guidelines, however they will more than likely attempt to create new guidelines which protect consumers from unscrupulous marketing practices, which was the main point of the 2000 guidelines.

Public comments on the program will be accepted by the FTC until July 11, a 45-day period. Users can submit their comments electronically.