Kelley Blue Book Gets Makeover on Web
Kbb.com, the web’s gateway to the world’s largest auto valuation service, has gotten an internet facelift.
The company describes the new site as shifting the “standard online car-research paradigm” to allow for a more “engaging” manner. In a press release, Kelley Blue Book explains the new task-based navigation included in KBB.com’s makeover:
New tools now available on kbb.com include Reality CheckSMfor New Cars and Total Cost of Ownership, both calculated with Kelley Blue Book’s sophisticated valuation forecasting model and critical financial data from third-party providers. These new tools provide shoppers with up-to-date, easy-to-read charts and graphs showing them what others typically are paying for a new car this week, and providing a clear understanding of the financial implications associated with overall vehicle ownership costs through the initial five-year ownership period.
The site’s redesign is the culmination of 18 months of consumer research, and flips the search structure to be more focused on consumer-set parameters than the original standards of “new” and “used.” Kelley Blue Book director of product management Mike Wulf had this to say about the changes:
“The redesigned kbb.com brings a heightened level of transparency to vehicle values and new-car pricing via all-new design and shopping tools… The new approach eliminates the confusion and angst consumers feel during the research process by taking what is often perceived as complex information and displaying it in a way that is visual and easy to understand.”
How do you gather intel when looking for a new or used car on the web? Do you use KBB to get pricing information before buying or selling a vehicle?
