Gawker Media's The Consumerist site is close to finalizing a sale, according to a recently published report.
NetworkWorld first noticed a tweet from Popken stating: "The deal closes in..." Upon further inquiry, he reports the following dialogue with Popken:
NWW: "Just saw your tweet. By 'the deal' do you mean 'The Deal?' Have you been sold? Are you close to being sold? Hope you find a nice home."
BP: "Yep, The Deal. Preliminary negotiations, but things look good. The prospect is a good name everyone will be happy with."
The Consumerist is averaging just under 300,000 page views a day, according to Sitemeter.
Gawker-owned Valleywag also got slashed in the same set of consolidations. It, however, is hanging onto its name and becoming a single column within Gawker.com.