Taco Bell lawsuit drops, chain taunts law firm in full page ad

Back in January, Taco Bell and a southern law firm got completely embroiled in a very public drama over the contents of Taco Bell’s beef taco filling.

The firm alleged that the stuff in Taco Bell’s tacos was composed of less than 40% stuff other than meat, with the 60+% balance coming from fillers and other non-beef items. Taco Bell fired back that their meat was actually 88% beef, thank you very much, and vowed to fight the claims casting aspersions on the quality of their Beefy Cheesy Melts.

Earlier this week, the firm Beasley Allen dropped their suit against the Bell. Given the fervor with which Taco Bell contented the claims, however, it should be not very surprising that the chain did not accept the news quietly. Instead, they took out a giant ad in the Wall Street Journal, with a giant header reading, “Would it kill you to say you’re sorry?”

Some text followed, copied below, and the firm has not answered requests from the WSJ to comment on Taco Bell’s ostensible vindication:

The law firm that brought false claims about our product quality and advertising integrity has voluntarily withdrawn their class action suit against Taco Bell…

Sure, they could have just asked us if our recipe uses real beef. Even easier, they could have gone to our Web site where the ingredients in every one of our products are listed for everyone to see. But that’s not what they chose to do.

. . .As for the lawyers who brought this suit: You got it wrong, and you’re probably feeling pretty bad right about now. But you know what alwasy helps? Saying to everyone, “I’m sorry.”

C’mon, you can do it!