Kanye West won’t hesitate to call out his adversaries during one of his shows.
Since he currently has a problem with Nike CEO Mark Parker, the rapper took a moment to address these issues with the people who attended a concert in Nashville on Wednesday. West told everyone at Bridgestone Arena that Parker “just lost culture.”
According to USA Today, Kanye West began his latest rant by asking those in attendance if they knew the name of Nike’s CEO. Instead of waiting from a collective response from the crowd, Yeezus decided to call out the guy by name. After getting everyone acquainted with Parker, West explained his problem with the guy.
The rapper ranted:
“I’m talking directly to you. No miscommunication Did you not want the Yeezys? Nike would make you believe it was my fault that you couldn’t get them, but that was not the case. I wanted there to be as many Yeezys as there was LeBrons, and I wanted them to be at a good price, but that was not my choice, and we’re going to change everything. And… I’m going to create more than you think that any musician in the history of time ever could have.”
The Associated Press reports that Kanye West took a moment to put his issue with Nike into the form of a song. According to the rapper, other companies are clearly interested in working with the guy at some point down the road.
Kanye West sang:
“I talked to the head of Disney today. And I talked to the head of Louis Vuitton today. I swear to God on my life, I talked to them both today. I swear to God I talked to them both, and they wished me a Happy Thanksgiving. I said, ‘I want to talk about something that isn’t turkey day. I want to talk about something different. I want to talk about dreaming.'”
Yeezus previously discussed his issue with Nike during a conversation with the folks over at Hot 97. At the end of the day, everything is about money. Since the company wasn’t willing to cough up any cash, West decided to take his talent to Adidas.
“Nike told me, ‘We can’t give you royalties because you’re not a professional athlete.’ I told them, ‘I’ll go to the Garden and play one-on-no one.’ I’m a performance athlete,” he said.
What do you think about Kanye West calling out Nike CEO Mark Parker?