Xbox One, PS4 Launch Could Be Good For Business, Says Nintendo

Xbox One PS4 Wii U

While some folks think the launch of the Xbox One and PS4 could easily bury the Wii U, Nintendo firmly believes the new consoles could be good for business across the board.

Company president Satoru Iwata doesn’t seem too worried about Microsoft and Sony’s new machines. In fact, Iwata seems to think the consoles will help bring casual players back to the world of gaming. If they can’t get their hands on an Xbox One or a Playstation 4 this holiday seaosn, then maybe they’ll settle for a Wii U.

According to Gamespot, the Nintendo president addressed the upcoming release of the new consoles during a recent earnings presentation. Here’s what he had to say on the subject:

“I think the launch of other video game systems is also good for us because they energize the video game industry as a whole. Though there are some who take the view that intensified competition means overseas competition will be tough for Nintendo, no matter how Nintendo does domestically, I do not necessarily see it that way. This year, what Nintendo is promoting is, conversely, to stand out in the game industry for individuality. I believe we have become a unique value.”

Geek explains that Nintendo intends to focus on “family-oriented titles” in hopes of luring shoppers away from the more violent offerings available for Xbox One and PS4. However, the company will need more than HD remakes to compete with Call of Duty: Ghosts.

Iwata continued:

“We have an offering of software for the end of this calendar year that encourages family fun at home. Other companies will launch new consoles, but I think they focus on targeting highly skilled users. Therefore, in that sense, though the competition will heat up because new game consoles will come out and there will be a ‘war of the game consoles’ played out in media articles, we wonder if the target user will actually be the same.”

If you didn’t pre-order a PS4 or Xbox One, then you might have trouble finding a machine to purchase this holiday season. Although Microsoft is confident that it can fill pre-orders without much headache, those who didn’t reserve the new console could be out of luck.

“Based on early demand projections we are already anticipating that Xbox One will be sold out this holiday. We are encouraging consumers interested in Xbox One to pre-order now or shop early as we anticipate selling every unit we deliver to retail this holiday,” a company representative explained to NBC News.

Do you think the launch of the Xbox One and the PS4 will help Nintendo sell more Wii U consoles? Do you think the company’s machine will get buried by its competition?

[Image via Barone Firenze / Shutterstock.com]