A TV series based on the Hulk has been put on hold following the success of The Avengers.
Marvel’s head of television, Jeph Loeb, told Ain’t It Cool News that Agents of SHIELD wasn’t the studio’s first idea for a TV series. Marvel considered a series revolving around Jessica Jones, who debuted in the Marvel MAX imprint Alias in 2001. The series has been in development since 2010, but “didn’t quite fit with the ABC model,” Loeb said, although the studio still believes in it.
“Then, Guillermo Del Toro came in and talked to us about doing a Hulk show and when Guillermo Del Toro comes and wants to do a show about your pinkie, you are going to want to do it,” Loeb said. “But it was just a case that once we saw what Joss Whedon and Mark Ruffalo were creating in ‘The Avengers,’ that was a better solution.”
The Avengers is the sixth film in the Marvel Cinematic Universe. The film was released on April 11, 2012, and became the fastest film to gross $1 billion. The Avengers grossed $1.51 billion at the worldwide box office and became the third-highest grossing film ever made. It was also the first Marvel production to generate $1 billion in ticket sales.
Loeb added, “Out of ‘The Avengers’ came this gift, which was that our relationship with Joss gelled into a much larger responsibility to each other, that extended beyond doing ‘Avengers 2.'”
The Avengers: Age of Ultron is scheduled for release on May 1, 2015.
Jeph Loeb said he has known Joss Whedon since Buffy: The Vampire Slayer, and they started talking about how to develop Agents of SHIELD into a TV series.
“Whatever we had learnt from the first couple of shows that we developed, ‘Marvel’s Agents of SHIELD’ became a perfect fit in terms of what Marvel wanted to do creatively and what might work on both ABC television and television in general,” he said.
ABC recently picked up Agents of Shield for a full 22-episode season. The series premiered on September 24 and drew 11.9 million viewers with a 4.7 rating among adults 18-49.