The most popular Justin Timberlake videos have had a theme throughout. Some girl wrongs the crooner, and he usually seeks some kind of revenge on the girl. In the video for “Cry Me A River” Timberlake ransacks a Britney Spears look-a-like’s apartment, and in “What Goes Around (Comes Around)” Timberlake is quite pleased to find that his girlfriend crashes her car after he catches her cheating on him with his best friend. In Timberlake’s new video “TKO”, he’s on the receiving end as his girl literally knocks him out.
For Justin Timberlake’s “TKO video” he receives the beating from his main squeeze, which just so happens to be Elvis Presley’s granddaughter Riley Keough. In the video Timberlake is assaulted by a frying pan, and for the duration of the video we see Timberlake tied to a truck and being dragged. By the end of the video, the “Sexy Back” singer is going over the edge of a cliff.
Unlike the rest of his videos for his 20/20 Experience era, Justin Timberlake also attempts to act for TKO’s video. This was a concept he played heavily on during the slew of videos for his release of FutureSex/LoveSounds album. At first we were surprised that he was keeping most of his videos stripped down for this era, but it made sense as it seems like Timberlake has decidedly abandoned acting (with the exception of Runner Runner) to dive back into his singing career.
So far during this era Timberlake has released videos for “Suit & Tie”, “Mirrors”, “Tunnel Vision”, and “Take Back The Night.” With the exception of “Mirrors” Timberlake hasn’t felt the need to produce full conceptual stories for his videos. In the case of “Mirrors” Timberlake doesn’t appear until the very end of the video. It could be seen as Timberlake smarting up, and only presenting himself as an artist, and not an actor, but “TKO” does everything to tear that theory down.
We can only wait to see what else Justin cooks up for his 20/20 Experience Part 2 videos.
Check out Justin Timberlake’s new video for “TKO” below: