In the general run of the mill business world trademarks make sense but when it comes to the web company world it seems like no-one has any sense at all.
According to the Fusible blog Zynga has decided that it wants to pull a Facebook move (remember the whole idea around trying to trademark "Face") and has applied in Europe for a trademark for the word "Ville".
I mean seriously. Trademarking "Ville". C'mon how arsine is that.
On March 1, 2011, Zynga filed for a trademark on the word: ville. The trademark was filed with theOffice for Harmonization in the Internal Market (OHIM), the official trade marks and designs office of the European Union.Zynga’s trademark representative is Rouse, a specialist in international IP business whose client list ranges from Honeywell and BP to Christian Dior and Starbucks Coffee.
Zynga’s trademark representative is Rouse, a specialist in international IP business whose client list ranges from Honeywell and BP to Christian Dior and Starbucks Coffee.
