Posting in a scarce and hot pink look, the E! star flaunted her famous figure while licking a finger, and sales of SKIMS likely jumped up as a result. Kardashian is now worth $1.8 billion, partly thanks to SKIMS. Check out the photo and more below.
Stuns In Hot Pink SKIMS
Scroll for the photo. Kim posed indoors and with her 24-inch waist on full show as she rocked a tiny hot-pink pair of briefs, plus a tight and short-sleeved matching crop top. The ex to rapper Kanye West, now dating SNL star Pete Davidson, showcased her gym-honed body and year-round tan, also somewhat provocatively licking her finger while holding a black prop.
Other photos showed Kim in SKIMS sleepwear - here, she kept the pink but went silky in a leggy look, ready for bed.
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Gaining over 4 million likes for her share, Kardashian wrote: "Just Dropped NEW @SKIMS Valentine's Shop 💕💖 SKIMS.COM." A like quickly came in from actress Rumer Willis, with fans calling it "such a vibe." Kim's business ventures also include her iconic KKW Beauty line, although fans are still wondering if the name will change, as her divorce from 44-year-old Kanye is now finalized.
SKIMS Pajama Party
Not long after posting her finger lick, Kim updated with her gal pals while in pink SKIMS and posing from a private jet. The new Hulu face wrote: "Pajama Party on the PJ for @nataliehalcro's birthday!!!! Love you Nat! Def a member of the ride or die club." SKIMS now boasts an array of celebrity fans not limited to 58-year-old Bravo star Lisa Rinna and comedian Chelsea Handler. Of course, Kim's famous sisters are regularly spotted in the apparel.
A 'Decade' To Build Brand
Kim has detailed how SKIMS panned out in terms of planning.
"I have always loved wearing shapewear but realized there was a lack of options when I couldn't find anything that really worked for me. Pieces were either too thick, too loose, too tight, didn't have the right support, or just didn't mold to my body the way I wanted them to," she told Nordstrom. Kardashian then confirmed SKIMS had been "in the making" for "over a decade."