Kim Kardashian close up
Source: Getty | Stefanie Keenan

Kim Kardashian In Skimpy SKIMS Licks Finger

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Mar. 11 2022, Published 3:30 p.m. ET

Kim Kardashian is proving both she and her 2019-founded SKIMS brand are finger-lickin' good. The 41-year-old mogul is currently in Paris for Fashion Week, but it was before she jetted out to Europe that an Instagram update shouted out her best-selling shapewear and clothing line.

Posting in a scarce and hot pink look, the E! star flaunted her famous figure while licking a finger, and sales of SKIMS likely jumped up as a result. Kardashian is now worth $1.8 billion, partly thanks to SKIMS. Check out the photo and more below.

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Stuns In Hot Pink SKIMS

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Source: Getty | Rachpoot/Bauer-Griffin

Scroll for the photo. Kim posed indoors and with her 24-inch waist on full show as she rocked a tiny hot-pink pair of briefs, plus a tight and short-sleeved matching crop top. The ex to rapper Kanye West, now dating SNL star Pete Davidson, showcased her gym-honed body and year-round tan, also somewhat provocatively licking her finger while holding a black prop.

Other photos showed Kim in SKIMS sleepwear - here, she kept the pink but went silky in a leggy look, ready for bed.

See More Photos Below

Gaining over 4 million likes for her share, Kardashian wrote: "Just Dropped NEW @SKIMS Valentine's Shop 💕💖 SKIMS.COM." A like quickly came in from actress Rumer Willis, with fans calling it "such a vibe." Kim's business ventures also include her iconic KKW Beauty line, although fans are still wondering if the name will change, as her divorce from 44-year-old Kanye is now finalized.

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SKIMS Pajama Party

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Source: Getty | Marc Piasecki

Not long after posting her finger lick, Kim updated with her gal pals while in pink SKIMS and posing from a private jet. The new Hulu face wrote: "Pajama Party on the PJ for @nataliehalcro's birthday!!!! Love you Nat! Def a member of the ride or die club." SKIMS now boasts an array of celebrity fans not limited to 58-year-old Bravo star Lisa Rinna and comedian Chelsea Handler. Of course, Kim's famous sisters are regularly spotted in the apparel.

A 'Decade' To Build Brand

Kim has detailed how SKIMS panned out in terms of planning.

"I have always loved wearing shapewear but realized there was a lack of options when I couldn't find anything that really worked for me. Pieces were either too thick, too loose, too tight, didn't have the right support, or just didn't mold to my body the way I wanted them to," she told Nordstrom. Kardashian then confirmed SKIMS had been "in the making" for "over a decade."

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