Taste is something Burger King isn’t famous for, and I’m not just talking about their food. Fresh from the offensive Whopper Virgins campaign, Burger King’s latest crass attempt to sell Hamburgers is a Facebook application that gives users a free Whooper if they dump 10 of their Facebook friends.

Whopper Sacrifice explains it as follows:

What would you do for a free WHOPPER®? Would you insult an elected official? Would you do a naked handstand? Would you go so far as to turn your back on friendship? Install WHOPPER® Sacrifice on your Facebook profile and we’ll reward you with a free flame-broiled WHOPPER® Sandwich when you sacrifice 10 of your friends*.

The limit is one Whopper per person, so you can’t defriend 20 people and get two free Whoppers.

According to Facebook, the application has 15,802 active monthly users, and 212 fans.

Yeah, because snubbing 10 people makes for a great burger promotion. Crass and lame.

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Burger King will debut a new “documentary” later this week called Whopper Virgins, where a documentary crew takes Whopper Hamburgers to obscure locations for a taste test.

The “documentary” is being filmed by the now officially the mother of all sellouts “award winning director” Stacy Peralta and includes the use of “13 planes, 2 dog sleds and 1 helicopter.”

If visiting poor people in remote locations, some who would be at best surviving on below poverty levels and throwing a burger in their faces isn’t bad enough, it gets better, because they also ask the Whopper Virgins to compare the taste of the Whopper to a McDonalds Big Mac as well.

It’s hard to place exactly where this begins on the level of wrongness. The pipe flute South American music on the website, the pictures of people with horse and carts on one side, and on the other someone eating a Whopper. Hey, but that’s ok, because the testing was “done by independent 3rd party testers.” I think I’m going to throw up now.

If you can’t handle the pain of viewing the website, here’s some promotional images for the “documentary.”

Update: we now have confirmation that the “documentary” is being promoted through a TV ad campaign. We’re trying to track down who is hosting the site, but what we can work out is that it’s hosted on a PR company server, and the site shares hosting with Bayer and Florida Area Audi dealers.

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