The marketing geniuses at Burger King have finally found a way to get people to want to eat their food.

Get them sauced first. And not with that sad zesty onion ring stuff. Burger King’s “Whopper Bar” in South Beach will be offering Anheuser-Busch and MillerCoors brand beers alongside their standard burgers, fries, and mechanically separated chicken shaped into appetizing crowns and fingers. If the idea sticks, touristy places like LA, Las Vegas and New York could see beer at Burger King, too.

A beer in a specially designed aluminum bottle at BK will set you back $4.25, or a $2 upcharge to value meals. Marketing experts say the move is an attempt to boost flagging fast food sales in a down economy, as well as wedge into the under-30 market. Beer in fast food restaurants isn’t unheard of in other parts of the world, and a Starbucks affiliated retailer sells wine and beer in a US location. But beer at Burger King is a first in the US.

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Florida Burger King adds beer, reason to go to Burger King is a post from: The Inquisitr

The Whopper Bar: All Beef

To be clear, the Whopper Bar won’t actually be serving alcohol — but it will be serving plenty of beef. The Burger King venture will offer Whoppers, Double Whoppers, and Steakhouse XT burgers, along with new Bourbon Whoppers, Three-Cheese Steakhouse XT burgers, and Pepper Bacon Steakhouse XT burgers. Each will come with options for 22 different toppings. Among the choices: guacamole, smoked bacon, or steak sauce.

A “Contemporary” Edge

The first Whopper Bar opens today at the Universal CityWalk in Orlando. Its look is totally different from the typical BK, as seen in the photo above: The bar boasts an open kitchen, a bar-like countertop, and a whole new color scheme. Employees will also wear different uniforms, matching the red, black, and gray restaurant design. Burger King hopes the updated take will give its brand a new “contemporary” edge, representatives say.

Whopper Bar Plans

Burger King is planning six more Whopper Bars around the globe by the end of 2009, with the next set to open in Munich over the summer. Los Angeles, New York and Singapore will soon see locations as well. Eventually, the company says it could open as many as 500 of the units around the world in everywhere from stadiums to casinos and cruise ships.

First Look: Burger King’s New ‘Whopper Bar’ is a post from: The Inquisitr