Meebo will begin offering ad-supported videos from UMG artists such as Kanye West, Ludacris, and The Killers on its site. The artists will use the platform to promote new and upcoming albums.

In the meantime, UMG will begin integrating Meebo’s chat rooms into the artist’s official Web sites. UMG has previously embedded Meebo Rooms for specific events like listening parties. This will mark the first time, though, the services will be intertwined in such a broad fashion.

This is just the latest in a string of UMG content-sharing partnerships. The label signed a deal with teen social networking site Kiwibox in October that brought thousands of its videos to the site in an ad-supported manner, with artists keeping part of the revenue.

As for Meebo, it has been around for just over three years. It claims 40 million users at its meebo.com chat site alone, not counting various partnerships and third-party implementations.

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The deal will make thousands of UMG artist videos available for free on Kiwibox.com. The media will be ad-supported, with artists getting a share of the revenue. (The specific percentages are not being released.) Current UMG artists include Jay-Z, The Killers, Snow Patrol, and Kanye West.

Kiwibox, purchased by Magnitude Information Systems in 2007, combines interactive social features with both professionally written and user-generated content, all in a magazine-style layout. The site saw a major makeover in August, which included the debut of an expanded internal video section. The new service — fittingly set to be titled “Kiwibox Music Videos” — will launch before the end of the year and will be integrated with the existing content.

Will the offering draw users over from existing streaming services such as Imeem and the recently launched MySpace Music? Probably not. But for its own devoted base of teen and pre-teen users, the option is sure to add a nice layer of functionality to an already robust site — not to mention the additional avenue of exposure it’ll provide for the artists always vying to reach that very demographic.

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