Tampon commercials are usually beyond cliched, but what if you made a tampon commercial that recognized this? UbyKotex have, and it’s both clever marketing and a decent laugh at the same time.

Best Tampon Commercial Ever is a post from: The Inquisitr

Dissing your own brand seems to be up and coming as a new marketing strategy.

First Domino’s admitted in a series of ads that its sucky pizza was basically ketchup and cardboard. Now Kotex is taking aim at its ownself, releasing some ads that mock the traditional euphemistic style of feminine hygiene product advertising. A hip, twenty-something woman tells someone off-camera how her period just makes her “want to dance” and other assorted digs at tampon ads:

“How do I feel about my period? I love it.”

She continues, “Sometimes I just want to run on a beach,” as footage shows a woman running along the shore. “Usually, by the third day, I really just want to dance,” she says, to footage of women dancing ecstatically. As blue liquid is poured on a pad in another clip, she concludes, “The ads on TV are really helpful because they use that blue liquid, and I’m like, ‘Oh, that’s what’s supposed to happen.’

A subsequent ad in the campaign addresses the models and actresses cast in typical tampon commercials:

Another spot, which will make its debut next month, opens with a woman strolling confidently toward the camera. “I’m a believably attractive 18- to 24-year-old female,” she says. “You can relate to me because I’m racially ambiguous. Market research shows that girls like you love girls like me.”

Interesting, three unnamed networks declined to air the spots, first because of the use of the word “vagina,” and then because the word was replaced with “down there.” The commercials use footage from feminine hygiene products that aired as recently as this year, and Andrew Meurer, vice president for North American feminine, adult and senior care for Kotex’s parent company Kimberly-Clark told the Times that Kotex is as guilty as their peers in clouding over the whole vagina issue, but that they’re hoping to change:

“We’re really out there and we’re trying to touch women and say we care about this conversation,” said Mr. Meurer, of Kotex. “We’re changing our brand equity to stand for truth and transparency and progressive vaginal care.”

Ha, ha. They’re trying to touch women regarding their vaginal care. Below is the first of the new hoo-ha positive clip, is it a step in the right direction for tampon makers?

[NYT via Consumerist]

Kotex mocks its longtime ad strategy in new spots is a post from: The Inquisitr

Seriously, why do German tourists get all the good “I went to America!” stories?

Axel Sanz-Claus was dining on ”steak and spinach” at the legendary Waldorf-Astoria’s Bull and Bear Steakhouse when he says he encountered a new twist on an old favorite recipe. Santa Claus Sanz-Claus claims that he discovered a wayward, soiled feminine hygiene product by biting down on it. Sanz-Claus told Eyewitness News:

“I had it in my mouth, chewed it and nearly swallowed it,” said Sanz-Claus. He adds, “This is so disgusting, I’ve felt sick ever since.”

This diner says he rinsed his mouth with brandy then went to the bathroom to vomit. He says the hotel then called an ambulance. Sanz-Claus claims the doctor in the emergency room cut the object in half and confirmed it was a used tampon.

Sanz-Claus says he has not been able to sleep or eat since the episode.

I don’t blame you, dude. However, one must point out that the likelihood of a used tampon accidentally entering the food supply chain is very low. On the other hand, deliberate sabotage by a food handler is similarly unlikely if you factor in how easy it may be to exclude suspects. (Have a penis? You’re free to go.)

In a statement, the Wald0rf-Astoria had this to say about the adulterated steak story:

“We are conducting an internal investigation, but have reason to believe that the circumstances surrounding this incident are highly suspicious. At this time we are not at liberty to provide any additional details.”

This post would not be complete without a screencap of the funny-in-context ad displayed with the story linked above.

Unfortunate German tourist finds tampon in his steak is a post from: The Inquisitr