Google snares Overstock in SEO crackdown

Earlier this month, JC Penney was at the center of a minor Google-y scandal after employing an SEO firm that engaged in some underhanded tactics to boost the department store's pages to the top of Google's search ... continue

Google demotes JC Penney in results after NYT exposé of SEO shenanigans

When you think of dresses, rugs, Samsonite luggage, skinny jeans or sweater dresses, does mall and former catalog retailer J.C. Penney spring to mind? Although the national chain was never unknown or struggling for visibility, the store's e-commerce ... continue

Yet another hilarious use of the robots.txt file – A SEO job offer

For those of you unfamiliar with what a robot.txt file is the Twitter version is this: a file on a webserver that tell search engine spiders what they are allowed to index on that server. Pretty simple ... continue

Syndicated Content: Think Users, Not SEO

Image via WikipediaThere is a small bonfire burning at the moment in blog and SEO circles around "syndicated content." Syndicated content is the syndication of existing content on your blog or site. The debate mostly centers around ... continue