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	<title>The Inquisitr &#187; rob schneider</title>
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		<title>Microsoft and Seinfeld: The Amazon Edition? (We Hope)</title>
		<link>http://www.inquisitr.com/3093/microsoft-seinfeld-amazon/</link>
		<comments>http://www.inquisitr.com/3093/microsoft-seinfeld-amazon/#comments</comments>
		<pubDate>Fri, 12 Sep 2008 15:32:36 +0000</pubDate>
		<dc:creator>JR</dc:creator>
				<category><![CDATA[Odd + Funny]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[amazon]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[rob schneider]]></category>
		<category><![CDATA[seinfeld]]></category>

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		<description><![CDATA[<br />A high-ranking Microsoft ad exec is heading over to Amazon, according to internal e-mails obtained by the NY Post. We&#8217;re hoping that means Amazon might consider a Seinfeldesque campaign of its own. Hear our idea out&#8230;it just might be marketing gold. First, the background: Lisa Utzschneider (try saying that three times fast) is jumping ship [...]<p><a href="http://www.inquisitr.com/3093/microsoft-seinfeld-amazon/">Microsoft and Seinfeld: The Amazon Edition? (We Hope)</a> is a post from: <a href="http://www.inquisitr.com">The Inquisitr</a></p>
<br /><br /><br />]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.inquisitr.com/wp-content/seinfeld-ads1.jpg" alt="" title="seinfeld-ads" width="200" height="266" class="alignright size-medium wp-image-3095" />A high-ranking Microsoft ad exec is heading over to Amazon, according to internal e-mails <a href="http://www.nypost.com/seven/09122008/business/amazon_hires_ad_exec_from_msoft_128776.htm">obtained by the <i>NY Post</I></a>.  We&#8217;re hoping that means Amazon might consider a Seinfeldesque campaign of its own.  Hear our idea out&#8230;it just might be marketing gold.</p>
<p>First, the background: Lisa Utzschneider (try saying that three times fast) is jumping ship soon, the Post reports.  She&#8217;ll be titled senior VP of national ad sales at Amazon.</p>
<p>So what kind of plans is the online retailer hatching here?  The Post speculates the company may be working to &#8220;ramp up&#8221; its online ad department.  It&#8217;s recently implemented new third-party ad options within its various Web properties, which include IMDB and Askville.com.</p>
<p>But here&#8217;s the thing: We say Amazon shouldn&#8217;t stop there.  Right now, you don&#8217;t see a heck of a lot of ads for Amazon on the airwaves &#8212; certainly nothing compared to <a href="http://www.inquisitr.com/3081/bill-gates-jerry-seinfield-microsoft-ad-2/">Microsoft&#8217;s Seinfeld</a> campaign.  This could be their big chance to expand, to make their mark in the marketing world.  And we have the perfect plan.</p>
<p>Our pitch: Utzschneider gets Rob Schneider to do a series of spots with Jeff Bezos.   We assume she&#8217;s got some kind of connection &#8212; I mean, she is the <i>Utz</I>schneider.  That&#8217;s gotta have some sort of pull.</p>
<p>Just imagine it:</p>
<p><center><img src="http://www.inquisitr.com/wp-content/amazon-schneider.jpg" alt="" title="amazon-schneider" width="340" height="321" class="aligncenter size-full wp-image-3092" /></center></p>
<p>We smell a match made in heaven.  And we expect a cut of the loot, Amazon.  Don&#8217;t forget who gave you the idea.</p>
<p><a href="http://www.inquisitr.com/3093/microsoft-seinfeld-amazon/">Microsoft and Seinfeld: The Amazon Edition? (We Hope)</a> is a post from: <a href="http://www.inquisitr.com">The Inquisitr</a></p>
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