Dante’s Inferno in hot water over baby-killing Achievement

If there's one thing people have been talking about in the build-up to Dante's Inferno ... it's not Dante's Inferno. Whether it's the Twittersphere venting about EA's "objectification" of women, or EA mailing replica severed hands to the ... continue

EA sending out severed hands to the media

And: eep. In its ongoing PR campaign for Dante's Inferno, EA has started sending selected members of the media a severed hand, like the one you see above. Obviously, it's not a real severed hand, silly, though it is ... continue

Batman: Arkham Asylum sets dubious world record

Batman: Arkham Asylum has reportedly been awarded a Guinness World Record, but not for anything that's actually relevant. Instead, Guinness has named it the "Most Critically Acclaimed Superhero Game Ever." Sorry? That counts as a record nowadays? ... continue

The Parasitic Newspaper Industry must stop leaching off PR

Inspired by Brian Mitchell Dear Editor The parasitic nature of newspapers continues to confound most reasonable public relations (PR) professionals. Here we have an industry that by its very nature trades off the hard work of the PR industry, ... continue

It’s all about the pitch

I'm in Seattle for Gnomedex this week and I've had the opportunity of meeting a range of new and interesting people (along with catching up with some familiar faces.) Among the various conversations I've had, one interesting ... continue