Federated Media Acquires Lijit Networks (Now Reaches 300 Million Uniques)

Federated Media Publishing announced that it has acquired Lijit Networks Inc., a provider of advertising services, audience analytics and reader engagement tools for online publishers. The combination of the two companies would allow it to reach ... continue

Banner Ads: Are You More Likely to Survive a Plane Crash Than Click One?

Lots of web users seem to just visually skim over banners and ads placed strategically on websites. Pretty much no one clicks them, so it would seem. A company called Solve Media has put together a bunch of ... continue

Online Advertising Set to Jump 20% in 2011

Bad job news, bad home sales news- sometimes it feels like the adage "there is no bottom" gets truer every day. One area not experiencing the depression seen in other areas is sales of online advertising. 2010 was ... continue

FTC Wants To Change Eleven-Year-Old Advertising Guidelines

The FTC haven't changed their rules for advertising in eleven-years and now the agency is welcoming public opinion to determine how they can change those rules to better adapt to the online environment. FOC staff are busy updating ... continue

Print and Online Newspaper Ad Spending Defeated By Online Ad Buys In 2010

In 2010 a trend that pleases those of us in the online publication game emerged, advertisers decided it was time to focus their ad spending towards the online market, allowing online publications to earn more ad revenue ... continue

[Graph] Relative load times of website content

Counterpoint: You have already won a free iPad. [GraphJam] continue

Yahoo And Microsoft Finalize Search Partnership

The search partnership between Microsoft and Yahoo was finalized today after federal regulators from the U.S and European Union gave the companies a green light. The move, a strategic partnership will help both companies cut costs, while fighting ... continue

Two-Minute Preroll Ads: The Future of Online Video?

You may soon start seeing some pretty long preroll ads popping up in online video, if new research by Hulu is taken to heart. The online video network found 88 percent of its visitors prefer to see a ... continue

Facebook Gambles with Social Advertising — Will It Pay Off?

Facebook is trying to mine precious advertising value from its young, computer-savvy userbase with a new "social advertising" approach. Our prediction: It will either present a huge profit or a huge disaster. The plan, currently being tested ... continue