Two-Minute Preroll Ads: The Future of Online Video?

You may soon start seeing some pretty long preroll ads popping up in online video, if new research by Hulu is taken to heart. The online video network found 88 percent of its visitors prefer to see a ... continue

Facebook Gambles with Social Advertising — Will It Pay Off?

Facebook is trying to mine precious advertising value from its young, computer-savvy userbase with a new "social advertising" approach. Our prediction: It will either present a huge profit or a huge disaster. The plan, currently being tested ... continue