Adults aged 55 and older click on online ads more when compared to other age groups, according to audience research and measurement company Crowd Science.

The study, where 989 respondents were questioned, found 76% of respondents age 55+ clicked on online ads during the preceding six months, compared to just 58% of 15-24 year-olds. Although older and younger generations differed in their click behavior toward online ads, 27% of all respondents said they would accept relevant ads.

Both age group showed irritation to ads that are not relevant to them: 49% for 15-24 years old and 46% for those 55 and over.

Here are some findings from the survey:

Just 6% of respondents would be willing to pay to use their favorite websites in exchange for eliminating ads.

Two in three have clicked or acted on an ad in the past six months.

College graduates (71%) are more likely than those with a high school education or less (59%) to have clicked on an ad in the past six months.

Targeted ads appear to be more effective for males, with more males (30%) accepting of relevant ads as compared with females (22%).

Conversely, among those who don’t click on ads, males are more than twice as likely (22%) than females (10%) to indicate it’s because they don’t want to navigate away from the page.

For respondents who don’t click on ads, 21% say the main reason is because they fear getting a computer virus, and another 17% don’t trust ads to be truthful.

39% of those who clicked on an ad did so because the ad made them consider the item, another 39% because they were already considering the item, while 14% found the ad amusing.

Regardless of ad relevance, 24% arbitrarily ignore online ads.

Try to examine your attitude towards online ads. Does it fit well with the age group where you should belong? Mine does. I do not click online ads as much as those 55 years old and up.

Baby Boomers Likely to Click Online Ads Than Younger Ones is a post from: The Inquisitr

In 2010 a trend that pleases those of us in the online publication game emerged, advertisers decided it was time to focus their ad spending towards the online market, allowing online publications to earn more ad revenue than their print counterparts.

The trending info comes from eMarketer who’s CEO Geoff Ramsey said of his company’s findings:

“Marketers are devoting bigger shares of their budgets to digital media as they see more customers shifting time toward the Web.”

Placing the findings into perspective, newspaper ad revenues for both online and print publications came in at $25.7 billion in 2010, that number is compared to an estimated $25.8 billion spent through online advertising for the rest of the internet, including new media company’s, social networking websites and various other web properties.

The move makes sense since online ads can be easily implemented by any company willing to create a banner ad, hire someone to build a flash ad or otherwise hire out their marketing needs. Online ads as Ramsey points out also offer measurable results, which fail with tradition ads outside of perhaps tracking coupon offers and other limited ad options with tracking capabilities.

eMarketer also found that by 2014 online display ads will overtake search ads, while online video advertising is expected to skyrocket with a minimum of 34% growth per year through 2014.

It should be noted that the numbers listed above are found in just one study, however given various trending data points over the last 12 months, it’s safe to say that if online ad buys have not overtaken traditional newspaper print and newsprint online ads, they are very close to doing so over the next 12 months.

Print and Online Newspaper Ad Spending Defeated By Online Ad Buys In 2010 is a post from: The Inquisitr

The idea is to let the advertiser make himself available to customers and connect with them, right inside the ad itself. The process doesn’t require any extra downloads and doesn’t navigate you away from the page. The chat system is set up to route requests to any available agent within the advertiser’s office, or to send overflow requests to call centers trained to handle the inquiries.

All in all, this actually isn’t a half-bad idea for the 2.0 world. If it’s done well and placed on the right types of pages, it could add a valuable layer of interaction that’d be helpful to customers as well as to the company. Of course, it could also result in a lot of “prank” chats, but I think that’s where proper placement on the right types of pages comes into play.

Livemarkets has been around since last year. This acquisition, however, will mark its first mainstream distribution channel since its inception. Terms of the agreement aren’t being made public.

Introducing the Direct Chat Ad Widget is a post from: The Inquisitr

Google’s original announcement that DoubleClick would start powering Silverlight 2-based ads disappeared shortly after its posting this morning, leading us to question what was up with the deal. Google tells us, though, that the vanishing act was a result of a “glitch” on its web site and was unrelated to the deal itself. It was fixed just a few minutes ago.

So, it’s a go: The new partnership will launch with the monetization of 2,500 hours of Silverlight NBC Olympic content. DoubleClick’s already on-board for ad serving with Flash, RealMedia, and Windows Media, so the addition of Silverlight 2 only makes sense from Google’s perspective — though it’s probably not a positive reflection on Microsoft, with the company turning to its competitor for help on its own product.

Update: Google-Silverlight Deal Rolling Forward is a post from: The Inquisitr