Baby Boomers Likely to Click Online Ads Than Younger Ones

Adults aged 55 and older click on online ads more when compared to other age groups, according to audience research and measurement company Crowd Science. The study, where 989 respondents were questioned, found 76% of respondents age 55+ ... continue

Print and Online Newspaper Ad Spending Defeated By Online Ad Buys In 2010

In 2010 a trend that pleases those of us in the online publication game emerged, advertisers decided it was time to focus their ad spending towards the online market, allowing online publications to earn more ad revenue ... continue

Introducing the Direct Chat Ad Widget

The idea of the interactive ad widget is being taken a step further with a new acquisition by a major ad network. Traffic Marketplace has bought out Livemarkets, a company that's developed technology to build real-time ... continue

Update: Google-Silverlight Deal Rolling Forward

Google will serve ads into Microsoft's Silverlight 2 platform, the company has confirmed. Google's original announcement that DoubleClick would start powering Silverlight 2-based ads disappeared shortly after its posting this morning, leading us to question what was up ... continue