Nielsen says cord cutters on the rise but traditional television not going anywhere

As we move more and more into a digital world where we get just about everything we need from the Internet, well entertainment wise at least, we are finding the more traditional outlets for our entertainment needs ... continue

Fail: new study claims online video massively overstated

A study on behalf of Nielsen's Council for Research Excellence has claimed that the consumption of online video is massively overstated, and accounts for only a fraction of all video viewed. The Video Consumer Mapping Study found that ... continue

Craigslist still kicking newspaper butt

Even with all the dire warnings of newspapers failing and ad revenues declining there has been good news from the latest Nielsen figures. In the first quarter of this year newspaper sites have attracted ... continue

TV viewing and Internet use go hand in hand

The Nielsen Company's new TV/Internet Convergence Panel, which electronically measures both television and Internet usage in the same homes, has found that television viewing and online video streaming are complementary activities. According to the convergence panel, the heaviest ... continue