Nick Denton has finally acknowledged the backlash from Gawker’s controversial site redesign, in a lengthy post that rubbed a few commenters the wrong way and didn’t seem to deliver much word of actual improved functionality.

Denton’s tone suggests perhaps the issues weren’t so much with the site’s frankly awkward design (although there were dozens of “bug fixes,” he admits) but rather that people just aren’t seeing the vision. He begins by explaining that the site’s lack of official word on the backlash was because they were getting a bigger picture of user opinion on the site’s function:

I should first explain the radio silence of the last couple of weeks. We’d wanted to respond to feedback not with promises of future improvements but with actual fixes. So that’s what I’m doing now—but I regret any impression that we weren’t listening.

The post outlines several revisions of the new Gawker, but comments like this from Denton didn’t go over well with remaining readers, many of whom (myself included) use the Canadian Gawker site to bypass the redesign:

News web sites may indeed become more application-like and readers may grow accustomed to swiping instead of scrolling. But they’re not there yet, as the extensive criticism of the sidebar made clear.

Amusingly, the comment thread brought out some of the old-Gawker snark that has been missing in the comments since the new Gawker stumbled into being. One commenter said:

This thread is like finding a surprise packed disco in the bowels of the Marie Celeste.

In an email to staff, Denton described the new layout rollout as “more bruising” to both Gawker media staff and readers than was necessary, and describes the impact on traffic:

Obviously, the reduction in traffic from Google — as from most design changes — has been significant. It doesn’t affect readers of the site — but it does have a disproportionate effect on uniques. Search optimization of the new layout is a top priority.

What I personally find most interesting about all the redesign hand-wringing is the reader response, which seems to be very old-school message board style. The bastard child of the new layout and ensuing outcry is a snark-site called crasstalk.com, and many of the site’s top commenters have apparently fled for good in favor of it, much like what often occurs when a big message board melts down:

I haven’t been back there since about a week after the glitchy new format hit. I – and about 200 of Gawker’s best and most loyal commenters – are now over at www.crasstalk.com , where we get to not only comment but contribute to the site by writing posts on a variety of interesting subjects.

So, who’s right? Are readers just too pedestrian and behind the times to “get” the new Gawker, or was the site a tone-deaf interpretation of what Nick Denton imagines the future of blogs to be? Do you think the readers and commenters that fled are gone forever?

Denton addresses controversial Gawker makeover, details ‘bug fixes’ is a post from: The Inquisitr

I’m a New Yorker, and obviously, a blogger by trade. Gawker is like my New York Times.

I saw a bit of buzzing last week about Gawker and blogs dying or somesuch, but I must have tuned out, because it was a bit of a shock for me to fire up my morning tabs and discover someone had completely revised Gawker and now it is really, really weird. It’s not just Gawker- Jezebel, io9, Deadspin, Kotaku, Jalopnik, Lifehacker and Engadget have all undergone the same re-jigger to display a jarring one story per page.

It’s early to pass judgement on the makeover, as first off, it’s buggy. Kotaku and io9 both failed to load for me, displaying sidelinks, but no main content. Opening different posts in tabs failed for me as well, changing the main tab you’re clicking links off of to the link just clicked- a major pet peeve for people who read sites by opening every relevant link in a tab and then working backwards to the first tab.

At the risk of sounding like the people who get spasticated when Facebook changes their layout at all, I’m not very sure this redesign is going to catch on very well. For one thing, it makes catching up to a large backlog of posts difficult, and pages seem far slower to load. Ads at least seem to take up more space- an understandable change, if that observation is correct, but I found the placement to interrupt my reading of the content. Even now, as I flip back to the Gawker tab I have open, the sidebar still hasn’t loaded and is spinning despite the several minutes the tab has “working.” (See image above.)

Nick Denton seems to disagree with me, saying of the new design:

“It just feels inevitable,” Denton says. “We have a crying need to showcase both exclusives and visual posts. The visual posts are now at least half of our top-performing stories. And audience growth on sites like Deadspin and Gawker has been driven by our most sensational scoops.”

Ex-Gawker editor Gabriel Snyder didn’t concur, however- even willing to wager against Denton that the redesign was ill-conceived:

“I’m on the record that I think the redesigns will fail. And I’m now officially opening the betting pool. I think Denton is going to be forced to pull back on this. If anyone wants to wager that the redesign don’t get yanked back (or greatly modified) by, let’s say, June 1… I’ll take your bet.”

Do you think the redesign will win over Gawker blogs readers? Do blog readers want more of a magazine format? Skimming Gawker, it kind of reminds me of what I ‘don’t’ miss about magazines- difficulty finding and sorting content, having to skim away from large images in which I have no interest (rather than clicking to enlarge interesting pics), and a more time-consuming overall user experience. What are your thoughts?

Are you digging on the Gawker Media extreme makeover? is a post from: The Inquisitr

It seems Gawker writers may have poked the hornet’s nest a few too many times this year, as a group of shadowy internet pranksters have cracked the fuck out of all of Gawker Media’s web properties to retaliate for the snarky blog’s “arrogance.”

Do you use a “life password” and comment on the Gawker site? It seems many Gawker slash Twitter users may have, resulting in a flood of spam posts about Acai berries so prolific, it was originally thought to be a worm that was “spreading like wildfire.” The group taking responsibility for the hack hasn’t officially said any of Gawker’s 4chan baiting posts were the catalyst, but Gawker hasn’t been shy with the number of insults levied at the notorious imageboard.

So what do you need to know about the massive Gawker hack?

Signs of a breach were there, but no one noticed it for what it was and Gawker peeps wrote it off right away. Says TNW:

Back in November, (Nick) Denton was told by a co-worker that he was spotted logged in to the Campfire backend, this was not him. Instead of safeguarding his credentials, Denton is convinced by other staff members that it was his own fault and doesn’t change his passwords, something he may later regret.

Gawker says Twitter accounts weren’t compromised, but the influx of cross-user spam suggests otherwise. Whether you used the same password or something else was afoot, check your Twitter account for unauthorized tweets, and consider changing your password just in case.

This is probably like the herpes of database breaches. Information that’s been made available reveals a still-shockingly weak number of passwords used for the site, thousands of which were the word “password.” While your Gawker commenting account getting hacked isn’t the be all and end all of internet embarrassments, many of the users affected by the breach probably use the same password/email combo across the web.

This particular hack will probably keep on giving long after it’s no longer newsworthy. Furthermore, many of the hacked and posted accounts were linked to federal work email addresses, NASA, large banks and other massive entities where we can only hope those using them practice a modicum of password diversification.

Well, I’m sick of this bullshit, how can I delete my Gawker commenter account? Not currently an option, so if you’re among those who have been affected by the breach, tough titties, sayeth Gawker.

Also, Gawker writers thought the idea of 4chan or a similar entity coming after them was pretty funny. Gnosis, the group who say they carried out the attack, released a chat log among Gawker writers where they expressed a desire for 4chan to “bring it on.” It would appear, in fact, it has already been brought:

rian M

The headeline of your post should be “Suck on This, 4Chan”

Maureen O.
I like the call to make today Everybody Write About 4chan Day

Hamilton N.
Nick Denton Says Bring It On 4Chan, Right to My Home Address (After The Jump)

Ryan T.
We Are Not Scared of 4chan Here at 210 Elizabeth St NY NY 10012

Richard L.
don’t forget Fourth Floor

Ryan T.
Right! And Brian’s headcut illustration

Ryan T.
As the lead image

Brian M.
Oh, 4Chan does not want to mess with me once I wind my neck up at them

Brian M.
#giirrrrrrlllllllll

Maureen O.
hey guess what, 4chan has already declared gawker the winner of the 4chan war! we won!

Richard L.
VICTORY

Richard L.
what’d they say?

Jim N.
USA! USA!

Richard L.
MR. OBAMA, TEAR DOWN THAT MOSQUE!

Maureen O.
they say that this day will go down in history as the day 4chan failed.

Richard L.
that’s terrific.

Also? Hamilton Nolan and Richard Lawson called commenters “peasants” as news of the breach began spreading yesterday. Pic above, but the attitude displayed in the chat (“oh, well. unimportant.”) has not garnered Gawker any sympathy since the incident became public knowledge.

One last thing? Fleshbot was part of the data dump, so that should be interesting.

Gawker Media hack about as bad as it could possibly be is a post from: The Inquisitr

Today in pointless victories comes one for former Noxema girl Rebecca Gayheart and her Gray’s Anatomy spouse, Eric Dane.

The two were featured in a widely viewed sex tape most prominently disseminated on Gawker. The clip, a fairly seedy affair that features the pair engaging in a wild night of sex and smokable substances with Keri Ann Peniche, has been floating around the internet ether since August of last year. Although countless people have screencapped, torrented and saved the footage in that year, Gawker has been tied up in court over it since September of last year.

In a statement, a Gawker spokesperson contends that use of the clip was protected, but the legal wrangling had become too large of a pain in the ass:

“Although we are confident that our use of the video on Gawker was protected fair use, because the posts already had been available to our readers for nearly a year, and because we already had won an important decision from the court striking large parts of the plaintiffs’ damages claims, we agreed to remove the posts as part of a global settlement to avoid the burden of further litigation,” Gawker COO Gaby Darbyshire said in a statement.

In exchange for Gawker pulling the material, Gayheart and Dane will drop their $1m lawsuit against the blog network.

Gawker closes barn door year after horse bolts, removes Rebecca Gayheart/Eric Dane sex tape is a post from: The Inquisitr

Gawker became the kind of media news it tends to report on today, with the announcement of the acquisition of CityFile and subsequent replacement of Editor in Chief Gabriel Snyder.

Explained in two memos, posted below, the ouster seems to have come as a surprise to Snyder, who has been with Gawker Media for eighteen months. While the reaction he expressed was public and thusly tamed, is new media really doomed to partnerships as short as Snyder seems to think? He took a quick working conditions snipe at the position (eighteen hour days, seven day weeks), but is pounding the pavement (literal or virtual) every two years or so the new career standard? The resignation (emotionally, not the career kind) in Snyder’s recounting was kind of sad. It doesn’t seem Gawker suffered under his direction, and anyone who’s been strategically let go will probably bristle at this bit in Denton’s memo on the decision:

We had hoped to persuade Gabriel Snyder to stay in a management role. But he’s moving on. With help from an awesomely strong team of writers and the new Gawker.tv operation, Gabriel doubled Gawker’s audience during his tenure (http://bit.ly/c6BXk8.) To anyone out there looking to build up an online property: snap him up quickly.

Which we all know likely means “we cut his pay to just enough to cover coffee and a metrocard, rescinded all responsibilities and returning would be humiliating.” Snyder is staying on editing the site until Friday, at which time the position will be taken over by Remy Stern. The acquisition is the first for Gawker Media, although Denton denies Gawker is going on an “acquisition spree.”

So, yeah. Snyder’s goodbye to colleagues (published in a post starting out with “okay, this is weird.” Aw, sad…) and then Denton’s full memo, below:

From: Gabriel Snyder
Date: February 15, 2010 3:47:23 PM EST
Subject: Farewell

For reasons which I’m not too clear on, but I’m sure Nick Denton will explain momentarily, I am being replaced as editor-in-chief of Gawker.

Honesty is Gawker’s only virtue, so it seems inappropriate to engage in the usual corporate euphemisms of “wanting to explore new new opportunities” or “take a larger role in the company” or “spend more time with my family” (though eighteen-hour days and seven-day work weeks do take their toll on personal relationships), so I’ll put this as plainly as we’d report any other masthead ouster: I am being canned.

Building this website into what it is today — a big operation with 11 writers, a regular source of national news and a challenger to the mainstream media organizations that it once mocked — has been the best job of my career. Transitioning from print to online meant adopting an entirley new biorhythm. Transitioning from writer to editor has meant learning to bask in the reflected glory of the talented staff who contribute every day. I love Gawker and adore the crew that makes it happen.

You deserve all the credit; my role has been to push you to be yourselves: Alex Pareene’s incisive political commentary, John Cook’s dogged reporting and clear-headed analysis, Brian Moylan’s ability to enunciate conversation-starting ideas, Richard Lawson’s ability to produce dazzling copy at superhuman speeds, Ryan Tate’s cliche-free coverage of Silicon Valley, Hamilton Nolan’s workhorse ethic and humor, Doree Shafrir’s gimlet-eyed appraisals of the culture and society around her. Waking up each morning to the work of Adrian Chen, Maureen O’Connor and Ravi Somaiya is a pleasure. Watching Foster Kamer dance on the stage each weekend is a joy. You, without a doubt, make up the strongest staff Gawker’s ever had, and make the site the best it’s ever been.

Eighteen months ago, when I first sat down with Nick to discuss taking over the Gawker helm from him, I saw a huge opportunity to build a site from its roots as an intimate discussion among Manhattan’s power elite and build it into a national news brand (an aspiration that seems to come up every time there’s a masthead shakeup around here). Attaining those goals have been the biggest accomplishment of my career. As I saw it, Facebook, Twitter and smaller blogs had slowly encroached on the role Gawker once served. Among the most difficult, though most rewarding to the site, efforts was to take the site from a bankers’ hours schedule to publishing 24 hours around the clock, weekends included. I believed the site could be grown beyond its traditional audience by focusing on news from the nation’s four cultural capitals (New York, D.C., L.A. and San Francisco) — which became even more clear when I was given the task of integrating former standalone sites Defamer and Valleywag into the flagship. Oh, and then there have been the stories. It’s become common to see national newspapers and broadcasts cite Gawker on vast array of stories: the U.S. Kabul embassy security dudes behaving badly, the Hipster Grifter saga, leading the entire media for a weekend on the Balloon Boy fiasco, those pictures of Katie Couric dancing, pillorying Harold Ford through simple questions, Annie Leibovitz’s financial meltdown, the Late Night Wars, Facebook privacy, Anna Wintour … more than I can count. I was determined to compete with the biggest news sites on the internet. And today, I am glad to say it does.

But the history of Gawker Media careers shows that they tend to burn bright and fast. So it shouldn’t have come as a much of a surprise when our mercurial owner told me he’s hatched other plans for Gawker. He offered me a new, temporary position as an assistant managing editor of Gawker Media as a holding job, which I have declined. I can’t see how I’d be in a position to succeed at the role going into it with one foot literally out the door. I’ll be editing the site until Friday. After that, please stay in touch (gs@gabrielsnyder.com). And needless to say, as of now I am on the market and will be beating the media bushes for my next opportunity.

I will miss you all.

Best,
Gabriel

Denton’s memo:

From: Nick Denton
Date: February 15, 2010 3:48:03 PM EST
Subject: Gawker Media acquiring Cityfile

For the first few years of Gawker Media, the business press had one abiding preoccupation: when are you going to sell out? Today we’re giving the M&A gossips something else to talk about. The company is making its first acquisition: Cityfile, the New York news site founded by Remy Stern. The price is not being disclosed.

Cityfile will be the New York and media industry channel on Gawker, alongside Valleywag and Defamer, our tech and entertainment sub-sites. Cityfile’s 2,000-plus profiles of New York notables will be the centerpiece of our new topic and people pages. And Remy Stern, a former writer on several Gawker sites and editor at the now-legendary Radar magazine, will take over as editor-in-chief of Gawker. He starts on February 22nd.

We had hoped to persuade Gabriel Snyder to stay in a management role. But he’s moving on. With help from an awesomely strong team of writers and the new Gawker.tv operation, Gabriel doubled Gawker’s audience during his tenure (http://bit.ly/c6BXk8.) To anyone out there looking to build up an online property: snap him up quickly.

Does this mean Gawker is going on an acquisition spree?

Well, it’s a question of scale. Each of the Gawker titles does already have more than 1m US visitors a month — making them usually the largest or second largest blog title in their category. Nevertheless the threshold of advertising success does continue to rise and we’re increasingly competing online with TV and newspaper groups.
Moreover, we’ve long actively managed our portfolio of properties, selling Consumerist to Consumers Union last year, for instance — or closing down unsuccessful properties. To achieve critical mass in entertainment and tech, we have indeed looked at a few opportunities in the last few months. If online media is consolidating, we’d rather be a consolidator than consolidatee. And revenue growth of 22% in 2009 provides the resources. (Deal ideas? Contact Gaby Darbyshire.)

Don’t get too excited, however. The successful launches of Jezebel and io9 confirmed our belief that it’s usually more effective to build than buy. Lifted by the iPad launch and the late-night TV wars, our nine sites — all launched inhouse — drew a US audience of more than 14m in January. Our best editorial investment continues to be the recruitment of great writers and producers on our own sites — and the pursuit of hot stories.

Nick

Gawker makes first acquisition, ousts EIC is a post from: The Inquisitr

If hundreds of millions of pages views aren’t enough to demonstrate that Nick Denton is one of the smartest guys in blogging, his latest trick might finally convince the doubters.

Roughly 24 hours ago (at the time of writing,) Gawker offered $100,000 to anyone that could give them access to the Apple tablet for one hour. There were also smaller payments: $10,000 for pictures, $20,000 for video, and $50,000 for pictures or video of Steve Jobs holding one.

I don’t doubt for one minute that Denton would have paid out should someone have come forward, but likewise this was also a calculated bluff of pure genius, because if the tablet did exist, Apple would likely do its usual thing and send in the lawyers on the grounds of commercial confidence. If it didn’t exist, Apple would have nothing to hide, so couldn’t claim commercial confidence.

And Apple did exactly that. According to a post on Gawker,

Michael Spillner of the prestigious Menlo Park law firm Orrick, Herrington & Sutcliffe! Your “Letter from Apple” demanding that we stop the Scavenger Hunt — specifically the line “Apple has maintained the types of information and things you are soliciting … in strict confidence” — is the most concrete evidence (from Apple itself, no less!) yet that there may indeed be a tablet in the works.

Pure genius from Denton, and now we turn to speculating exactly when the very real Apple tablet may be launched.

Nick Denton Is A Genius, Gets Apple To Confirm Tablet Is Coming is a post from: The Inquisitr

You know times are on the up when Nick Denton starts launching new blogs instead of flogging them off or shuttering them, and today Gawker Media turned the tide of the last 18 months with a new blog Gawker.TV.

Gawker TV offers a range of videos from the Gawker network, as well as content from around the web. According to the official pitch:

Amazingly cheesy 80’s and 90’s music videos, the best comedy sketches in existence, a daily wrap-up of what we’ll be watching every night, cute animal videos to make you smile, the best in fail videos, weekly how-to’s on a variety of subjects, wrap-ups of the week in video, the web shows that you should be watching, and always leaving you with a daily moment of WTF.

Gawker video producer Richard Blakeley is leading the site alongside Richard Blakeley and Whitney Jefferson.

As an add on for the Gawker network it will probably do well (nothing like an epic dose of leverage to help a new site along) although at the same time the content isn’t anything we haven’t seen on thousands of similar sites before.

Gawker Media Launches Video Site Gawker.TV is a post from: The Inquisitr

Actor Eric Dane has filled suit against Nick Denton’s Gawker Media over Gawker’s publication of the now infamous
“McSteamy” sex tape.

According to TMZ, “Dane and and [partner Rebecca] Gayheart filed the lawsuit today in L.A. County Superior Court, claiming Gawker.com had not only unlawfully posted almost 4 minutes of the private video that was shot behind closed doors, but “maliciously” distributed the video and included nude shots of the fabulous threesome — the third wheel was former beauty queen Kari Ann Peniche.”

The pair are asking for “more than $1 million in damages” and for the video to be removed from Gawker.

Nick Denton’s only response has been on Twitter, saying that “To quote the great Marty Singer — Eric Dane’s lawyer — if you don’t want a sex tape on the internet, ‘don’t make one!’”

Eric Dane sues Gawker over McSteamy sex tape is a post from: The Inquisitr

Valleywag Editor Owen Thomas is leaving the Gawker Media empire for greener pastures at NBC, according naturally to Valleywag.

Thomas joined Valleywag in 2007 from Business 2.0, and oversaw the demise of the site from a multi-person dedicated Silicon Valley gossip blog, to a column on Gawker.com that mostly covered Twitter posts and Julia Allison. Taking over from Thomas is Ryan Tate, who was previously Gawker’s night editor. Tate is reasonably well connected to the Valley, having studied at UC Berkeley where among other things he ran a campus newspaper.

The only surprise in Thomas’ move to NBC is that he didn’t move to TechCrunch, where his mix of tech gossip and Twitter would have been a perfect fit.

(image: Laughing Squid)

Owen Thomas leaves Valleywag for NBC is a post from: The Inquisitr

Gawker Media’s Nick Denton has shut Defamer as a standalone site.

Defamer wasn’t named when Denton started making cuts to the network in November (we speculated it might be cut), but was said to be close to a sale late December when Consumerist changed hands.

Denton said in a statement that Defamer would become the entertainment column of Gawker, in the same way that Valleywag is now part of the site:

Gawker now draws more than 3m visitors a month — four times the audience it had in 2007. More than three-quarters of Gawker’s readership is from outside New York. The inclusion of Defamer’s Hollywood gossip — following an expansion of political coverage last year and the incorporation of Valleywag — reflects Gawker’s evolution into a national gossip site.

All three writers from the site are out of work, with Gawker staff taking over the writing duties, although Denton is looking to hire a gossip writer for the column.

Launched four years ago, Defamer delivers respectable traffic of 1.1m visitors a month for 5.9 million page views per Quantcast direct measure.

We don’t know yet how the announcement will affect Defamer Australia, the licensed Australia edition that like the other Gawker titles held by Allure Media, relies heavily on content from the original American sites.

Another consolidation as the wide blogging model slowly dies.

Denton shuts Defamer as stand alone site, now part of Gawker is a post from: The Inquisitr

The Consumers Union, the US based independent, nonprofit testing and information service for consumers has acquired Gawker Media blog The Consumerist.

The Consumerist, a blog dedicated to exposing consumer scams and bad company practices went up for sale in November, as part of broadsweeping cuts Gawker Media’s Nick Denton announced in front of his prediction of a 40% decline in online advertising in 2009. Rumors in early December had the site being sold to The Deal.

The deal is a win for Consumerist readers, with the editorial team remaining in place, and a new owner that respects the job the team does, one that doesn’t win many friends in the corporate world. The only change will be in advertising, the site will now exclusively advertise products from The Consumers Union. The NY Times notes that Consumers Union is seeking to attract younger readers with the buy, with the hope of eventually selling them online or print subscriptions to Consumer Reports.

The Times also reports that Defamer is close to being to being sold.

Consumers Union Acquires The Consumerist is a post from: The Inquisitr

Among the doom and gloom of the economic crisis and recession there’s been no stronger advocate of a worst case scenario outcome for new media than Nick Denton. Over several essays, Denton has argued that online advertising will drop 40% in the coming year, and he’s made broad cuts at Gawker Media, including staff and titles to better place the company to deal with it. So you’d think if things were so bad that Denton’s revenue would be decreasing in line with his prediction… but you’d be wrong.

Gawker Media revenue increased 39% in November.

But just for good measure, Denton took the opportunity to undertake a new round of layoffs. According to Media Bistro:

Gawker editor Sheila McClear and Jezebel editorial assistant Maria-Mercedes Lara have been let go, Gawker weekend editor Alex Carnevale’s month-to-month contract was not re-upped*, and three other editors at Jezebel are being made into part-time employees. At Gizmodo, Gawker Media’s top traffic-getter, reporter Benny Goldman was laid off.

Former Valleywag scribe Nicholas Carlson has more details of the revenue breakdown on Silicon Alley Insider.

Gawker Media ad revenue up 39%, so Denton fires more people is a post from: The Inquisitr

No sooner had we hit publish on the possible Gawker cuts ahead post then we find the latest news. Silicon Valley gossip site Valleywag is to cease as a stand alone site and will instead become a column on Gawker.

In traditional Gawker Media style, the genesis of the idea started with Valleywag editor Owen Thomas joking that he’d end up writing writing Valleywag as a column for Gawker yesterday. As Thomas notes in a post to Valleywag, Denton liked the idea so much, it’s now going to happen.

According to Silicon Alley Insider, the Valleywag brand will live on, but the column will reside on the Gawker.com URL. Thomas has also been demoted from Editor status to columnist. Not word yet on Valleywag’s two remaining writers, paid writer Paul Boutin and intern Alaska Miller, but we’re presuming both are likely to be dumped.

Vale Valleywag…sort of.

Valleywag to close, become Gawker column instead is a post from: The Inquisitr

UPDATE: since publishing this post, Valleywag has been cut. Details here.

UPDATE 2: Consumerist is officially on the market

Gawker Media head Nick Denton delivered another doom and gloom essay today, arguing that advertising online is headed for a big fall.

You can read the whole thing here, and others are talked about the advertising numbers, so we won’t go over them as well.

Two takeaways though are interesting. Denton notes that 91% of advertising revenues at Gawker Media come from the top six titles from a total of 12. At the same time, rumors have surfaced that Denton is trying to find a buyer for The Consumerist. Whether Denton may be looking to close or sell the other 5 lower performing sites isn’t known, but we can work out which sites are facing issues based on what Denton wrote in October.

Denton previously named the best performing titles as Gizmodo, Kotaku, Lifehacker, and Gawker, and suggested at the time that Jezebel, io9, Deadspin and Jalopnik were close to obtaining that level. He has previously made cuts at The Consumerist, Fleshbot and Valleywag. Defamer wasn’t mentioned then so add that to the bottom four list. Of the remainder, Deadspin has low traffic, and Jalopnik is car industry focused…and we all know what’s going on in that industry at the moment, so its a good chance of being in the bottom six.

Denton also made mention of the wide model in his post, which is similar to what I was talking about in the blog networks are dying post. Denton doesn’t argue for the one big site model, but he does say that the wide model is over in favor of key brands:

Consolidate titles. Time-pressed media buyers are drawn to scale. Most websites are still way too small to register with the audience-tracking services that agencies rely upon. Of 18 titles launched at Gawker Media, we’ve already spun off or shuttered six. Even now, 91% of advertising revenues come from the top six remaining titles. Every media group has a similarly lopsided distribution. It’s time to choose which properties make it aboard the lifeboat. The era of the sprawling network—established franchises mixed in with experimental sites—is over.

Emphasis is mine, but its the key line.

(img credit: The Guardian)

Cuts coming to Gawker Media, Denton claims wide model is over is a post from: The Inquisitr