The European mobile advertising market will become a billion dollar industry faster than previously projected. A new whitepaper released by adsmobi, a mobile media buying platform, revealed that the collective mobile ad market across UK, Germany, Italy, Spain and France by 2014 will be worth over $1.03 billion.

Based on the data of research company mobileSQUARED, the mobile ad networks delivering the largest number of ads on a monthly basis across the big five markets are InMobi, adsmobi and YOC.

mobileSQUARED Chief Analyst Nick Lane has this to say about the new projections:

“The European mobile advertising space is now demonstrating the strong growth that has been projected for a number of years. Companies like adsmobi, that are helping to drive the sector are primed for the good times.”

In 2008, Jupiter Research already projected that the European mobile advertising market will hit $1.93 billion by 2012 given that mobile users in the region will regularly access the mobile web because of cheaper handsets, better networks and cheaper data plans.

The adsmobi projection is conservative based on the 2008 projections of Jupiter Research and we expect the European mobile advertising market to hit more than a billion or two by 2014.

European Mobile Ad Market to Hit $1 Billion by 2014 (It Will Be More Than That) is a post from: The Inquisitr

The added cash will go toward building AdMob’s global operations, the company says, and further developing its mobile advertising platform.

“We believe that now is a critical moment for us to cement our leadership position by making the investments that will help us to come out of this challenging economic environment even stronger than when we went in,” CEO Omar Hamoui writes in a blog posting. “As mobile Web and application usage continues to grow rapidly worldwide, and smart phones — from the iPhone to the G1 — gain in market share, we see a real opportunity to expand the mobile advertising market.”

AdMob launched its first advertising unit for Android applications just a couple of days ago, debuting with such developers as AccuWeather and TapJoy. AdMob says it serves tens of millions of iPhone-based ads every month.

The company has been around since 2006.

AdMob Adds $12.5 Million to Its Latest Funding is a post from: The Inquisitr

App-based advertising is about to explode. Ad network AdMob is announcing a slew of new developers getting on-board with its ad-supported model today. Loopt, Tap Tap Revenge, SportsTap, and BubbleWrap are among the apps joining those such as Whrrl and SnapMyLife, which are already using ads within their products.

Already, AdMob execs say their company has served tens of millions of ads over the iPhone each month — 35 million in August alone — and they say iPhone ads have been enjoying triple the amount of user click-throughs as other mobile-based spots. The take-home message: Expect to see more content-rich commercials on your phone in the future.

“The iPhone clearly demonstrates how mobile advertising is evolving to become a rich, interactive environment for advertisers to engage with consumers,” AdMob CEO Omar Hamoui said. “We are seeing a real impact across our larger mobile ad network as advertisers discover mobile through the iPhone, run successful campaigns and come back again with even more of their budget.”

The company is also announcing a new developer program today in which it will award $5,000 to a handful of app creators to help further their progress. The makers of Loopt, Stitcher, Tapulous, and Pandora are among the developers selected.

DEMOFall08: The Future of Mobile Advertising is a post from: The Inquisitr