The thing that most people remember from the movie Minority Report is the talking ads that are directed right at the person passing in front of them. Even though the movie is set far in the future we are beginning to see much of the technology displayed in it starting to show up today.

While the technology is still in the early stages there are companies – especially advertising companies, that are making great strides forward.

Case in point is this news out of Japan where a consortium of 11 railway companies have joined forces to bring digital billboards to subway commuter stations. The billboards have been outfitted with cameras that are able to read the gender and age of the people looking at them in order to tailor the ads to that group.

“The camera can distinguish a person’s sex and approximate age, even if the person only walks by in front of the display, at least if he or she looks at the screen for a second,” said a spokesman for the project.

If data for different locations is analysed, companies can provide interactive advertisements “which meet the interest of people who use the station at a certain time,” the project said in a statement.

Source: AFP via Neatorama

So much for 50 or 60 years into the future eh.

Those Minority Report style billboards – they might happen sooner than you think is a post from: The Inquisitr

As much as we may like to give advertising the cold shoulder when it comes to technology the fact is that it drives much of our growth in the tech world. A perfect example of this is the idea of those touchable and interactive computer walls in Minority Report. Today we have companies like Microsoft working on Surface but as well we also have a company like Schematic, the interactive agency responsible for those famous Minority Report advertising walls, who are bringing these ideas to fruition today.

For the 2009 Cannes Advertising Festival Schematic debuted their large multi-touch wall, a 12 foot by 5 foot display that provides a visual interactive display for the attendees to interact with. Using the wall which also includes RFID technology allowed the attendees to check the festival schedules, 3D venue maps, information on local attractions all with their hands.

This video gives you a 3 minute glimpse into what they have achieved so far.

Pretty incredible.

via Fast Company

An absolutely amazing Minority Report touchwall – today is a post from: The Inquisitr

What’s the future?  Is it Minority Report?  Is it The Matrix? Depending on which futurist you talk to, it could be one or the other (or both).

The panel I attended early Friday afternoon showed compelling evidence that we’re living in a world of Minority Report meets Cyberpunk – if the realities of those fictional worlds aren’t here yet, they will be in a matter of moments. Why, then, are we still amazed by the things we see in HP commercials and Microsoft concept demos?

Because they’re just on the edge of what’s possible, and because they reflect a polished presentation that doesn’t seem to mesh with the reality of how such innovation is happening in this world.

One of the panelists told a mind-blowing story about a company he’s working with that is literally creating working brain-jacks. He described the installation process in vivid detail. These folks drilled a hole into each human recipient’s brain, and inserted a spherical piece of glass, hollowed and filled with fetal stem cells. He said that the wiring was affixed to the stem cell glass, and when it was all sealed up, they allowed the connections to organically grow to the installed jack.

This is something that’s happening now, and while it sounds highly illegal (another panelist even said as much), it’s apparently true. The reality of innovation, though, is far less grotesque and needs very little invasive surgery.

Repeatedly, the efforts of Johnny Lee were brought up.

If you haven’t seen his work, you should.  He’s Minority Report style interfaces by simply hacking the Nintendo Wii.

I see a lot of these things come through my radar as I write about advancements in robotics at my blog. Sure, there are lots of interesting bots and developments that come from the big guys like Honda and Sony, but for each news story concerning the Aibo or the Asimo there are ten homebrewed projects that create near-military grade robots using home-grown parts.

The panel was very interesting, and there were more than a few riveting videos of filmmaker perceptions of the future using currently feasible technology, but the bottom line seemed to be that if you want to see the future, you need to look to the hackers of today.

Mark Rizzn Hopkins writes for Silicon Angle and his own blog Rizzn.com.

If You Want the Future, Look to the Hackers is a post from: The Inquisitr