Articles Tagged with marketing

Sneaky Dunkin’ Donuts Scented Buses Spike Sales in Korea, Could You Resist

dunkin donuts coffee smell

Sneaky Dunkin’ Donuts found a cost-effective way to boost sales in Korea, employing a merciless tactic to entice bus-riders into disembarking and getting themselves a nice, coffee-scented coffee from one of the world’s biggest coffee-and-donut providers. Dunkin’ Donuts and Starbucks have a distinct advantage in their branding — putting aside the fact that (as my… Read more »