Articles Tagged with marketing

Why Is Taco Bell Testing $1 Menu Items?

Taco Bell

Taco Bell has always displayed a flair for going big. It has successfully enhanced its burritos and nachos, offering them in XXL sizes. However, lately the fast food chain appears to be going in the reverse direction offering XXS (EXtra EXtra Small) size menu items that cost only about a dollar each. Taco Bell has… Read more »

Here’s How Pizza Hut CEO Will Attempt To Turn The Company Around

Pizza Hut Business

Pizza Hut had just announced that it had great run in China, but The Inquisitr had also reported it had a less than stellar performance back at home. The chain of restaurants witnessed its revenues decline a concern–worthy 5 Percent points, which prompted Yum! Brands CEO David Novak, to openly confirm that his primary goal… Read more »

Sneaky Dunkin’ Donuts Scented Buses Spike Sales in Korea, Could You Resist

dunkin donuts coffee smell

Sneaky Dunkin’ Donuts found a cost-effective way to boost sales in Korea, employing a merciless tactic to entice bus-riders into disembarking and getting themselves a nice, coffee-scented coffee from one of the world’s biggest coffee-and-donut providers. Dunkin’ Donuts and Starbucks have a distinct advantage in their branding — putting aside the fact that (as my… Read more »