The Inquisitr » izea

Just because you can monetize tweets doesn’t mean you should.

Steven Hodson — Sat, 06 Jun 2009 20:00:31 +0000

Just to clarify one thing right off the bat so we don’t get started off on the wrong foot. I see nothing wrong at all with bloggers wanting to monetize their work, even to the point of using properly demarked sponsored posts. While other’s might factiously refer to this as evil and soulless while the very blog they work for does just that I think it should be left up to the individual blogger and his/her readers as to how evil it is.

That said I don’t agree with monetizing things like one’s Twitter stream. I have never been a fan of Magpie and I am even less of a fan of the soon to be launched Sponsored Tweets ad platform from Izea. Under the new program Twitter users who sign up for the ad network will get paid either on the number of clicks a sponsored link gets or by a flat fee per tweet.

The program is a natural extension of the company’s effort to find new ways for advertisers to connect with customers, he said. Izea has run "sponsored conversations" for many brands, including a recent campaign for Sea World and another for Kmart. In those instances, Izea advertisers pay for bloggers to create content about a product or service

Source: AdWeek

Now from a purely personal point of view I don’t think that stream of consciousness micro-blogging services should be used as an income generator. We are already seeing enough bastardization of the Twitterstream with the misuse of things like hashtags and Twitter-based games, we don’t need to have to start pulling our hair out over having to deal with sponsored tweets.

While it is inevitable that things like Magpie and the upcoming ad network from Izea happen it doesn’t mean that we have to like it, or agree with it. I think the whole idea stinks and like I said just because we can monetize out Twitterstreams it doesn’t mean that we should.

Are Paid Posts now acceptable on blogs? (poll)

Duncan Riley — Mon, 15 Dec 2008 23:13:42 +0000

Izea (formerly PayPerPost) has launched yet another social shopping campaign, this time with bloggers given $500 to spend at Department store Sears and then asked to write about the experience.

The new campaign repeats the K-Mart campaign we wrote about twice yesterday, and captures an even wider list of well known and respected bloggers. This may not be the full list, but from what we can gather, those participating were Chris Pirillo, Tamar Weinburg, Aaron Brazell, Liz Strauss,Steve Spalding, Joseph Jaffe, Chris Heuer and Jim Kukral.

As I noted in my earlier post, that they have participated makes no difference to me, nor should it to others, but that ignores the reality that some will consider this poorly, and it will, even in the eyes of a few people damage their credibility.

Ted Murphy (Izea’s CEO) jumped in the comments on one of the earlier posts and argued that these campaigns don’t tarnish the credibility of bloggers participating, although his definition of credibility seems to be traffic; he argued that each participant recieved more links and traffic by participating. He also noted that these campaigns are Google friendly now, and pointed to a quote from Matt Cutts saying that as long as the links in the posts are marked nofollow, there isn’t an issue, so the Google risk factor is obviously less as well.

I can’t help but consider, looking at this list of names, that perhaps the tide has turned in favor of paid posts. I still consider the $500 small change to do one of these, but if guys like Chris Pirillo in particular who isn’t short of money feel comfortable enough to take $500, perhaps for some its just another way to make money from blogging which doesn’t come with the baggage of old.

What do you think? Are paid posts now acceptable on blogs? Leave a comment or vote in our poll.

Paid Posts: Why they’re not that bad, but why you shouldn’t do them

Duncan Riley — Mon, 15 Dec 2008 01:04:48 +0000

A lifetime ago, well a blog writing gig ago I gained a reputation as the guy who hates Izea/ PayPerPost. Nothing will change that reputation, but I have said repeatedly over the years that I don’t hate the idea, and that I’m all for new ways of monetizing blogs, even if I don’t use them myself.

It was policy in my previous role to pay out on PayPerPost because they were an easy target and any post always resulted in traffic, lots of comments and a ton of links. They were an easy target: Ted Murphy started the service on the wrong foot, not requiring disclosure and requesting positive reviews for payment. He’s since mended his ways, and I commend him for it. I found with some irony that my previous employer mended his relationship with Murphy by blaming me for the negative spin, given it was him who often ordered the posts, but that’s a tale for another day.

PayPerPost/ Izea is in the news today for a deal that saw prominent bloggers recieve $500 to buy goods at K-Mart with a request to write about the experience. Steve Hodson has some details in his previous post here. Along with Chris Brogan, Loren Feldman (1938media) and Jeremy Schoemaker (Shoemoney) also participated and have also been targeted by those who oppose the deal. Here’s my take on why it’s not that bad, but why you shouldn’t do it.

Formalizing existing relationships

There is a strong level of hypocrisy with some sites who decry the the use of services such as Izea, and yet often receive and keep goods for review.

I have always believed that Izea/ PayPerPost simply formalized a relationship that has always existed in old and new media.

Some sites and news outlets have a policy of returning all goods sent for review, but for everyone that does, there are more again that don’t. Then there’s the conference and events circuit where goods are often handed over to media attendees for the hope of a positive review. I didn’t get a chance at Macworld this year to go get my freebies, but I’ve still got a folder with at least a dozen offers of free product. Most events offer freebies from T-Shirts to actual products; for example I own a Zune because I received one at Microsoft Mix (for the record I wrote a negative review). There’s nothing wrong with media getting freebies and if you’re at the top of your game, it’s cream on the cake.

But why is this practice so much different than some of the offers from Izea?

Izea and similar services simply bring these relationships to more bloggers, and help pay the bills. Presuming no positive coverage is demanded (which it once was) there is to me very little difference between this style of promotion and media relationships that have always existed.

Why you shouldn’t do it

If you’re a small blogger who doesn’t care that much about credibility and Google ranking, go for it, but for others my recommendation is you should proceed with caution, and if in doubt, stay well away.

We don’t run paid posts at The Inquisitr, nor will we.

There’s two issues. Credibility and Google.

Chris Brogan may protest that the criticism of his participation in the K-Mart promotion is unjust (he argues it very well, and certainly I don’t feel worse of him for it) but the mere fact he has to post a defense of his decision actually goes to prove that at least in the eyes of some, he has lost some credibility.

No amount of disclosures or justification will change the perception of some that by writing a paid post (or similar such as the K-Mart promotion) makes you a sell out, and tarnishes your credibility with at least some of your readers.

I wouldn’t do a paid post anyway because I try to maintain that Chinese Wall between editorial and advertising, but this becomes doubly the case in terms of credibility: I’m not interested in testing my standing and credibility for $500 to spend at K-Mart or anywhere else for that matter. It has a far higher price than that

Second is the Google angle. Google cracked down on Izea/ PayPerPost bloggers last year, stripping their results out of search and giving most bloggers in the program a 0 page rank.

Whether you agree or disagree with Google’s decision is irrelevant: if Google says its not cool with paid posts, I’m not going to do paid posts, and I’d recommend for many reading this that you should be very careful as well. What’s more important? a quick buck or your blog in Google and the traffic that may provide you.

Conclusion

I don’t condemn any bloggers who participate in these programs, and I’d encourage you to not do so as well. As I’ve documented here at The Inquisitr many times before, making good money from blogging even in 2008 is difficult to very hard. I fully understand why some people would participate in these programs, and I sincerely hope that they are making some good money from them.

However, participation in these programs comes with risks that may damage your ability to grow in the future. You need to consider a long term picture for your blog, and while the money may be good now, it could cost you more in the future.

SezWho Signs Deals with Entrecard, Creative Weblogging and Izea

Duncan Riley — Tue, 15 Jul 2008 16:00:17 +0000

Commenting 2.0 provider SezWho has signed distrubition deals with Entrecard, Creative Weblogging, and Izea that will see SezWho reputation profiles exposed to millions of new users.

Entrecard’s blog ad network has added SezWho as a way to reward bloggers who participate on the site. Bloggers whose SezWho comments receive high ratings through SezWho will receive Entrecard credits to be spent on advertisements within the 14,000 strong Entrecard advertising network.

Blog network Creative Weblogging will offer SezWho reputation-driven user profiles across its network, and Izea will use SezWho to power its SocialSpark Solution Center.

The commenting 2.0 space has turned into a numbers race as the various players look to increase their presence. These three deals give SezWho a serious leg up against rivals including Intense Debate and Disqus. There is room for multiple players in the space, but the service with more eyeballs will ultimately come out on top, and perhaps go on to become the Google of the 2.0 commenting space. Expect more deals like these in the coming months.

SezWho