The Inquisitr » itsmy.com http://www.inquisitr.com The Better Mix Tue, 24 Nov 2009 04:00:18 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Itsmy.com Gives Users Control Over Ads http://www.inquisitr.com/970/itsmycom-gives-users-control-over-ads/ http://www.inquisitr.com/970/itsmycom-gives-users-control-over-ads/#comments Thu, 12 Jun 2008 00:58:07 +0000 Duncan Riley http://www.inquisitr.com/?p=970 Mobile social network itsmy.com is giving their user’s control over the advertising they see.

The free, ad-supported itsmy.com offers users a mobile homepage with a unique mobile web address, where, MySpace style they can ad widgets and content. Until now users have not had a choice of advertising they were shown, but can now select their favorites from 15 different advertising channels, including ads for fashion, sports, entertainment and education.

Itsmy.com is spinning the idea as “a win-win situation for users and advertisers: Users only get advertising which is really relevant to them and does not bother or bore them…[and] advertisers are able to target exactly those people who are really interested and not just fit in a target group.”

It idea of empowering users to select advertising categories makes complete sense, even if the entire product itself doesn’t to me, but I don’t get the appeal of MySpace either. Kiddies like this stuff….or something like that :-)

Related posts:

  1. IAC Teams with Ringleader Digital for Mobile Ads
  2. Online Users to Connect to the Internet in New Ways in 2012– IDC
  3. MySpace releases DIY platform for ads

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