That girl you met last night? Totally trying to sell you something

A woman who claims she does "stealth marketing" for BlackBerry seems to have deflated the whole campaign by blabbing to the New York Daily News about her nightlife related marketing. 26-year-old Brooklynite Julia Royter, described by the NYDN ... continue

NFL bans Captain Morgan “ambush marketing”

The NFL has quickly put the kibbosh on a guerilla marketing campaign engineered by rum-maker Captain Morgan. Ads in which people engineer a brilliant and ballsy solution to a problem or challenge, then striking the "foot up on ... continue

FTC guidelines take aim at guerilla marketing as well

While a lot of attention surrounding the new guidelines being issued by the FTC is regarding bloggers there is also another who section of advertisers that is going to get hit hard by these ... continue