NFL bans Captain Morgan “ambush marketing”

The NFL has quickly put the kibbosh on a guerilla marketing campaign engineered by rum-maker Captain Morgan. Ads in which people engineer a brilliant and ballsy solution to a problem or challenge, then striking the "foot up on ... continue

FTC guidelines take aim at guerilla marketing as well

While a lot of attention surrounding the new guidelines being issued by the FTC is regarding bloggers there is also another who section of advertisers that is going to get hit hard by these ... continue