Amazon to help you be a spammer while painting a bullseye for the FTC

One of the big topics today that I have picked up from my morning reading is the news that Amazon is going to help you become a Twitter spammer. Yup now you will be able to populate your ... continue

FTC Seeks New Labels For Light Bulbs

Washington, D.C. (AHN) - Consumers may soon be deleting the word "watts" from their lighting lexicon and replacing it with "lumens." The Federal Trade Commission on Tuesday proposed new labeling rules for light bulbs that could have ... continue

IAB Labels FTC Blogger Rules Unconstitutional

The Interactive Advertising Bureau (IAB) has gone into bat on the side of bloggers, calling for the US Federal Trade Commission (FTC) to withdraw its new rules forcing disclosure of financial relationships on blogs. The IAB says ... continue

FTC guidelines take aim at guerilla marketing as well

While a lot of attention surrounding the new guidelines being issued by the FTC is regarding bloggers there is also another who section of advertisers that is going to get hit hard by these ... continue

FTC to celebs: you are responsible for what you’re hawking

As I delve further into this whole FTC mess and their new guidelines, which you can download and read all 81 pages yourself, one thing is clear – celebrities are screwed. Now whether or ... continue

My FTC Disclosure, and have you done yours yet?

With the US Federal Trade Commission now forcing bloggers to disclose anything that may have any influence over what they are writing, many are now offering their FTC disclosure upfront. Mark Rizzn Hopkins (disclosure, Mark occasionally writes a ... continue

Is the FTC being used to marginalize independent bloggers?

See that line in the sand? The one that was drawn yesterday by the FTC and their new <gag> guidelines </gag> about bloggers having to disclose any and all interactions with advertisers, book ... continue

Fines Coming For Bloggers, Celebrities Who Don’t Disclose Endorsements

The U.S. Federal Trade Commission (FTC) will soon begin fining bloggers and celebrities who endorse products unless they disclose any and all "material connections," such as payments or free products. The controversial new rules come as the ... continue

FTC Ruling is a Sad Day for Democracy in America

As we covered earlier, the US Federal Trade Commission (FTC) has decided to crack down on "blogger endorsements" through a new set of rules that requires bloggers to disclose any freebie or financial relationship with the topic ... continue

The FTC brings out the nut crackers and centers out bloggers.

As of today the FTC has made it perfectly clear – bloggers are a bunch of scum who will do everything possible to suck in their readers to purchase products that they have been ... continue

Three Companies Settle FTC Charges That Bamboo Clothing Not Bamboo

Washington, D.C. (AHN) - Three companies have reached settlements with the Federal Trade Commission over charges that clothing sold as being manufactured of eco-friendly bamboo was actually made of rayon. In a statement released Tuesday, the FTC said ... continue

Mommy blogger tries to introduce honesty seal, colonoize Mars

In response to the negative publicity surrounding "mommy bloggers" and kick backs, a group of mommy bloggers have banded together to launch an honesty seal program. Led by Liz Gumbinner, Blog With Integrity has signed up nearly 300 ... continue