Today is July 11th, or 7-11 in convenience store parlance.

As is the yearly tradition, 7-11 locations in Canada and the US are giving away free small Slurpees to celebrate their 84th birthday. The special promotional size Slurpees weigh in at 7.11 ounces, and each 7-11 customer is entitled to one if they so desire.

Interestingly, according to USA Today, Slurpee sales were up 38% last year on Free Slurpee Day, as well as sales on other, pricier items:

That’s right: Folks bought more Slurpees, even though they could grab as many free tiny ones as they wanted… But many folks seem to be so enamored of the word “free” that they’ll spend whatever it takes to cash in. In many cases, customers will spend more on gasoline just to get to 7-Eleven and wait in line for a free Slurpee than the estimated $1 retail value of the corn-syrup-laden drink that has virtually no nutritional value.

Do you plan on attending Free Slurpee Day?

Free Slurpee Day is Today, 7-11 is a post from: The Inquisitr

Public service announcement!

Tomorrow, July 7th- also known as 7/11- is Free Slurpee Day at more than 6,000 US and Canadian 7/11 stores. In celebration of its 82nd birthday, the company projects giving away around 5 million of the slushy beverages, dispensed in 7.11 ounce servings. A Hollywood, CA outlet is even giving away a free year of Slurpees to the first “die hard slurpers” on the scene.

7/11 is also tying in a promotion for Live Nation concerts. Some customers will get codes to purchase “lawn seats” at Live Nation venues across the country for $7.11. The codes are only good through the 12th, though. And the lineup includes Nickelback, Kenny Chesney and Coldplay, so… meh.

Anyway, free slurpees, everyone!

Free Slurpees tomorrow! is a post from: The Inquisitr