Google’s Performics Sale Complete

Google's officially gotten rid of its Performics search marketing system. The company revealed its deal to sell the former DoubleClick operation in early August and just moments ago announced the sale had been finalized. Google had been ... continue

Google Sells Off Performics

Google has agreed to sell its Performics search marketing system to the Publicis Groupe, the two companies have just revealed. Performics -- brought into the Google family with its acquisition of DoubleClick this past March -- has been ... continue

Update: Google-Silverlight Deal Rolling Forward

Google will serve ads into Microsoft's Silverlight 2 platform, the company has confirmed. Google's original announcement that DoubleClick would start powering Silverlight 2-based ads disappeared shortly after its posting this morning, leading us to question what was up ... continue

Google announces closure date for Adsense Referral program

Google has informed users of the Adsense Referral program that the program will be retired the last week of August. Google's first attempt at affiliate marketing first appeared in 2006 and launched in March 2007. The CPA ... continue