Did Falcon Heene out balloon incident as a publicity stunt on CNN?

Around 0:35, when asked why Falcon didn't respond to calls, Falcon replies, "...you guys said... uh...  we did this for the show..." Things get all quiet, then mom Mayumi Heene just says unsteadily, "...no." Whoops? continue

Updated: “Balloon Boy” found alive, home with family

Police are searching the skies for a Fort Collins, Colorado boy who floated away from the family home on an "experimental aircraft" this morning. Police say that the homemade dome-shaped, 20 foot, 5 foot aircraft (covered with foil) ... continue