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Digg is seeing a significant drop in shared content when it comes to submissions made via a popular third-party platform.

ShareThis, the Web publishing utility that lets users submit pages to multiple social bookmarking sites from a single interface, is planning to release some new metrics next week. The measurements show which sharing services are most frequently used by surfers.

Here are the results for January of 2009:

Digg, you’ll notice, is now down to a tiny sliver — just 2.10 percent of all the ShareThis submissions for this past January. That’s a drop of just over 9 percent from half a year earlier. E-mail sharing, while still by far the largest chunk of the pie, has dropped about 7 percent since August. MySpace, StumbleUpon, and Technorati saw small decreases as well.

When it comes to increases, Facebook is seeing the biggest gains within ShareThis, jumping up nearly 13 percent to a total of 21.20 percent of all the platform’s submissions. Twitter and AIM also saw minor increases.

It was just last month, you may remember, that data from Hitwise indicated Twitter had overtaken Digg in overall traffic for the first time. The new measurements from ShareThis may contribute to the argument of a broad shift slowly taking place in social bookmarking preferences. They may also, of course, simply indicate that more Digg users are sharing content directly via digg.com rather than through a publisher’s sharing platform.

About 80,000 online publishers have the ShareThis platform installed on their sites.

Digg Takes a Hit in Widget-Based Sharing is a post from: The Inquisitr

Twitter climbed to the #84 spot in market share last week while Digg landed at #85, according to new data just released by Hitwise. The data analysis company credits the heavy Twitter traffic related to the U.S. Airways crash into the Hudson River for helping bring the site over the edge. Twitter’s success is likely even larger than it appears here, too, as these figures do not take into account Twitter usage originating from cell phones.

Twitter is also rapidly growing in the 25-34 age range, with 45 percent of its traffic now coming from that group. Only 12 percent of Twitter’s traffic was within the 25-34 group one year ago. Digg, in comparison, currently has 20 percent of its users in that range.

Another interesting note: While Digg’s traffic comes largely from Google, Twitter’s comes largely from social networks.

Not too shabby, eh?

Twitter Overtakes Digg In Traffic is a post from: The Inquisitr