Allen Stern suggested yesterday on Centernetworks that the time is approaching that somebody will sue Alexa due to its poor web metric tracking. That it hasn’t happened yet is perhaps a mystery, and I don’t disagree that it might one day happen, but it presumes one thing: that we take any Alexa type service seriously.
Web […]

Google is set to reveal a new comScore competitor called AdPlanner, according to information obtained by the New York Times.
The Times discovered a mistakenly posted page at the Advertising Research Foundation — a group hosting a conference on audience measurement in New York Tuesday — that listed plans for Google to reveal the service at […]

Google’s got another strong month under its belt in terms of web traffic.
Media measuring company HitWise released its May data this morning. The researcher found Google took a full 68 percent of all U.S. searches in the month, followed by Yahoo at just under 20 percent, MSN at about six, and ask.com […]

Web measuring giant comScore has acquired M:Metrics, a company specializing in research on cell phone use.
comScore announced the deal this afternoon. It’ll continue M:Metrics’ major services — MobiLens, a monthly online survey of cell phone patterns; MeterDirect, an actual on-device meter that measures usage in participating customers; and M:Ad, a tracking service […]

New data released by comScore today shows that traffic to Google owned sites has surpassed Yahoo sites for the first time.
Google Sites hit a total audience of more than 141 million visitors in April, to Yahoo sites ranked second with 140.6 million visitors, followed by Microsoft Sites with 121.2 million visitors.
comScore chalked the Google […]