While the tech blogosphere likes to think of itself as the center of the blogging world it is really just another player in the much larger world of blogs. As a way to share information and encourage people to become involved there really isn’t much at this point that can surpass what blogs can bring to the table.

Involvement is a key part of what makes blogs ideal for letting people know what is going on and this is something that colleges and universities are beginning to understand. Dozens of colleges like Amherst, Bates, Carlton, Colby, Vassar, Wellesley, Yale, and M.I.T. are embracing student blogs to the point that many of them are prominently displayed on the college, or university’s main page.

Of them all the Massachusetts Institute of Technology has been a real front-runner where the blogs are posted predominately on the admissions homepage, as well as including hundreds of responses from prospective applicants – with no editing.

Not all colleges are willing to go to the extent that MIT has as they are still weight the benefits against any possible downsides. A lot of them are taking it slowly with plans to add student bloggers to pass along what student life is like on the campus.

“Blogs can certainly help humanize the process,” Mr. Rodriguez said. “The flip side is that a few anxious high school students may think and worry too much about what someone wrote on their blog, and present themselves in a slightly different way than who they really are. And there’s always the concern about the political ramifications, that bloggers may open up an issue or topic that starts something negative.”

But Mr. Lord of Haverford said prospective students’ interest in the summer bloggers calmed his worries.

“High school students read the blogs, and they come in and say ‘I can’t believe Haverford students get to do such interesting things with their summers,’ ” he said. “There’s no better way for students to learn about a college than from other students.”

Source: New York Times – M.I.T. Taking Student Blogs to Nth Degree

This year M.I.T had four open spots for student bloggers which saw 25 freshman applying for them and according to Mr. McOwen, director of communications at M.I.T.’s admissions office it was a hard choice to select the final four. While many might think that the writing will be more about the upside of university life it is not always such the case but surprisingly those in charge don’t shirk from those types of posts.

And not all posts are positive. Ms. Kim once wrote about how the resident advising system was making it impossible for her to move out of her housing — expressing enough irritation that the housing office requested that the admissions office take her post down. Officials refused, instead having the housing office post a rebuttal of her accusations; eventually, the system was changed.

A lot of the early adopters in technology and social media might like to say that blogging is old and passe in light of our current love affair with a 140 characters but the fact is that blogging is really coming into its own. When universities and colleges are able to see the upside from this kind of involvement I believe it only speaks to a long life for things like blogs.

image: Mark Wilson for The New York Times

Blogging – a new way to increase university admissions is a post from: The Inquisitr

There is no denying the fact that Google is a big believer in cloud computing and web based software. In fact much of their future growth is built on the principal of getting as many people as possible using their software whether it be Google search, Gmail or their Google Docs suite of office type programs. This of course is putting them in direct competition with Microsoft which means it has had to find different ways to get their software in the hands of consumers.

One of the principal ways that they have done this is to use the same tactic that Apple and Microsoft have been using for years – hit the colleges and universities. The first prong of their attach started over two years ago with them making the education providers an offer they couldn’t really refuse in a climate of growing IT costs. Google would provide them unlimited hosted email and other applications all of which would be branded by the institution for the price of – free.

With things like their browser, a possible operating system, and the in development Google Wave being added to this package Google has a chance to become an ingrained part of the student’s lives as they move from school to the business world. Right now Google is already providing services to some 4 million students and is providing serious competition to Microsoft for access to 17 million students on the more than 4,000 campuses in the US.

The campus push is part of Google’s broader bid to breed a generation of workers comfortable with the concept of "cloud" computing, and particularly Google’s version of it, where Google provides free web-based services in exchange for advertising dollars. "We want to build relationships with these users for life," said Jeff Keltner, Google’s business development manager for the program.

Source: Business Insider – Google’s 17 Million Built-in Chrome OS Users (GOOG)

The ability to offer colleges and universities a way to save millions of dollars a year in IT costs is making Google an almost irresistible force for these institutions while at the same time creating a constantly refreshing generation of Google users.

Google’s secret to taking over the world is a post from: The Inquisitr