The Inquisitr » coca-cola

Dear god no: Coca Cola is test marketing a fizzy milk drink

Duncan Riley — Wed, 29 Jul 2009 02:32:51 +0000

Even wished milk could be carbonated like Coke? No, neither have I, but that isn’t stopping Coca-Cola test marketing a fizzy milk drink.

Currently available in select outlets in New York, Vio is made will skimmed cow’s milk, cream, sparkling water and cane sugar and is offered in peach, mango, berry, citrus and tropical colada flavors.

According to Coca-Cola’s marketing, Vio tastes like (and we’re not making this up) “a birthday party for a polar bear.” Given Polar Bears are known for their size, the comparison isn’t that far amiss because you’ll end up as big as a polar bear if you regularly drink Vio: each bottle contains 26 grams of sugar a bottle and 1.5 grams of fat.

According to the NY Post, Vio sells for $2.50 a bottle. There’s no word yet if or when Vio will be made available in other locations.

Bored with cola-flavored Coke?

Kim LaCapria — Thu, 23 Jul 2009 16:35:20 +0000

Have you been unimpressed of late with your Coca-Cola that just tastes like soda?

Coke is rolling out a bunch of fancy new fountains (Coca-Cola Freestyle) that allow you to choose from over 100 different beverage choices and flavor combinations so you’re not stuck with the plain old Classic stuff. [crochety] May I add that in my day, a Co-Cola was enough of a flavor extravaganza in and of itself and we didn’t have to sexy it up with flavor combinations? [/crochety]

The technology behind the new Coke machine was actually developed for a far more serious purpose. From Fast Company:

The “PurePour” technology was originally developed to measure extremely precise amounts of dialysis and cancer drugs. Beyond that, RFID scanners are used to match cartridges to dispensers, and the onboard computer confirms everything is in place.

The machines sport a slick touchscreen interface and offer waters, juices, teas and sparkling drinkables. And it doesn’t just offer a more nuanced experience on the consumer end- the Freestyle bleeps info back to its master constantly, transmitting sales data and preferences to Coca-Cola. Or in the event of a recall or something similar, Coke can immediately halt distribution of affected product.

I’m a dyed in the wool Pepsi drinker and remain skeptical that anything can top the orgasmic glory that is Diet Wild Cherry Pepsi. But I really want to peep one of these things in the wild. I’ll have to wait though- test markets always skip over metro New York in favor of boring places like California and Utah.

Commenters, has anyone spotted one of these things?

This would scare the crap out of anyone

Steven Hodson — Thu, 12 Mar 2009 13:03:41 +0000

You definitely have to admire companies that give their ad agencies free range to come up with unique campaigns. Such is the case with Coca Cola and their ad agency in Japan – Tugboat. The campaign is for their Georgia Max Coffee brand and as you can see in the photo above what they have done is wrap the inside of toilets at various Japanese ski resorts.

The only branding message in the stall is the toilet paper holder that carries the message

“Seriously kick-ass intensely sweet for the real coffee super zinging unstoppable Max! Taste-explosion!”

Like you would have time to read while trying to keep your balance.

The full size picture of the experience can be found here

hat tip to Ad of Da Month

Study finds Coca Cola doesn’t prevent unwanted pregnancy

Duncan Riley — Sun, 21 Dec 2008 19:00:07 +0000

Coke may be it, but it isn’t an effective spermicide, according to a new study by serious doctors in white coats.

Coca-cola was used as an after-sex spermicide in America until the 1960s, and is still used by many women in third world countries today as an after-sex douche.

The Harvard research team found that Coca-Cola was only able to immobilize only 30 percent of the sperms within an hour. Ironically coca-cola douches increase the forward velocity of healthy sperm by almost 18 cm/hour, actually increasing the chances of striking a baby using the method.

The other bad news, like teeth the Coke also damages the vagina, increasing the risk of ~~getting cavities~~ catching sexually transmitted diseases.