The Inquisitr » buzz targeting http://www.inquisitr.com The Better Mix Wed, 15 Feb 2012 02:23:50 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Google Cashes In On Viral Videos http://www.inquisitr.com/299/google-cashes-in-on-viral-videos/ http://www.inquisitr.com/299/google-cashes-in-on-viral-videos/#comments Wed, 14 May 2008 16:44:23 +0000 JR http://www.inquisitr.com/?p=299 Google has a new way to make money off viral internet videos. The company has created a new “buzz targeting” system that identifies high-traffic videos and ramps up its ads for them. It uses a combination of total view numbers and user ratings to find videos on the verge of going viral, then works with [...]

Google Cashes In On Viral Videos is a post from: The Inquisitr




]]> Google has a new way to make money off viral internet videos.

The company has created a new “buzz targeting” system that identifies high-traffic videos and ramps up its ads for them. It uses a combination of total view numbers and user ratings to find videos on the verge of going viral, then works with YouTube to place relevant ads on the bottom part of the screen. The two companies will share the revenue.

Google has already given the new system a go with Lions Gate. The company used the buzz targeting to advertise for its film The Forbidden Kingdom and says it was a success.

(via cnet)

Google Cashes In On Viral Videos is a post from: The Inquisitr

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