Tumblr, the incredibly popular microblogging platform, is doing very well. The company announced that they now reach over 120 Million people every single month through their nearly 42 Million blogs and 16 Billion+ posts.

The site makes it very easy to post content or get a message out there. Users have built-in options to easily share an image, text, video, and so on. Add to the fact that you can use a bookmarklet to share anything interesting that you’ve came across, and you’ve got a winner.

While most people look at the blogging platform as a place for teens, it’s actually a lot more than that and has quite the adult audience. Also, many businesses and top brands use the platform to get content quickly out there.

Via VentureBeat:

“Tumblr’s quirky blogging platform and community network reaches 120 million people every month, founder and CEO David Karp disclosed at the Digital Life Design conference in Munich Monday. Karp, citing the startup’s latest Quantcast figures, shared that the social network and blogging hybrid now sees 15 billion page views each month.”

CEO David Karp on their growth:

“The early growth that we saw was around creators … our first community was those creators,” Karp said of Tumblr’s initial growth spurt. “We didn’t set out to build network .. all we wanted to do was make novel tools.” But in building explicitly for creators, a widespread network of creators, curators and content consumers was born.”

Do you have a Tumblr account and if so, how often do you use and post?

Tumblr Reaches 15 Billion Pageviews, 120 Million People Every Month is a post from: The Inquisitr

Now before you begin laughing your asses off at me take a deep breath and get your WordPress love back where it belongs. Calmed down? Good, now let’s get on with the info shall we.

According to Ed Bott Microsoft has entered the field of blogging platform software with it’s first generation release of Oxite. Of course folks will be quick to point out the fallacies of going with any first generation Microsoft anything. However this release of Oxite must be fairly stable since they are using it to power the MIX Online site.

From what I read on the Learn More About Oxite page the platform appears to be covering all the bases when it comes to a feature list. From being able to have seperate pages as well as your blog entries right up to supporting multi-author setups right out of the box.

Oh and did I mention – it’s open source.

As Ed said in his post this could be one to watch

 

Of course, the biggest strength of WordPress is the developer/user community that has grown around it. Because Oxite is open source, Microsoft can tap the expertise of its own enthusiast developer community. That should allow the platform to grow much more quickly than it would if releases depended on the small team at Microsoft that produced Oxite.

This one is worth watching.

 

You can also watch the video with the Oxite team over on the Channel9 site (requires Silverlight 2 installed)

WordPress could face serious competition – from Microsoft is a post from: The Inquisitr