Background advertising: the best way to test it is by doing some

If you hadn't noticed today, The Inquisitr is running a campaign for the Jeopardy iPhone application (a screenshot above for future reference.) It involves the use of a background ad along with a traditional banner placement. Background advertising ... continue

Entrecard launches Paid Ad Network

Blog ad sharing network Entrecard is entering the paid ad space with the launch of a new CPM based ad network. According to Entrecard, 50% of shared ad impressions will be open to third party advertisers. Currently all ... continue

IAC reports display ads could fall 50% this month

IAC CEO Barry Diller told an earnings call this morning that he expects display advertising across IAC sites, including College Humor, City Search, Vimeo and a range of other leading web brands to drop a whopping 50% ... continue

Online Ads Down 20%: Start of a Vicious Cycle Downwards?

AdAge has reported that CPM rates for websites are down 20% according to their sources, and sell rates have dropped from 60% of frontline inventory to 30%; the net effect there being that it's a 20% drop ... continue

The Web Ad Apocalypse

The predictions of a massive downturn in web advertising due to the US recession started last year. Gawker Media's CEO and Founder Nick Denton, one of the smartest men in blogging and a guy I'd never tell ... continue