RIM, Research In Motion, has lost quite a bit of market share over the last few years to Android and the iPhone. The company had it’s Co-CEO’s step down recently and there’s talks of some other changes to help them get back to where they were.

Well, it seems one of those changes is a new marketing campaign. Instead of sticking to something traditional, they decided to go the completely opposite: Cartoon superheroes. Dubbed “The Bold Team”, they’re four superheroes who do, well, we’re not exactly sure at this point.

This is part of CEO Thorsten Heins’ plan to keep the BlackBerry line of smartphones afloat while they wait for the BlackBerry 10 smartphones to arrive.

Via PCMag:

“Oh, right, no – it’s “The Bold Team,” an almost comically uncool smoothie of computer-analyzed audience data blended down into four poorly drawn characters. Never mind – this makes the Computer Whiz Kids look hip.”

“For those of you under the age of 30, by the way, the TRS-80 Computer Whiz Kids was a line of promotional comics released free by Radio Shack stores that featured two kids solving crimes with their TRS-80 PCs.”

You can check out RIM’s infographic about them here.

“Marketing isn’t the company’s main problem, of course. The products are. North American users have very little love for the messaging-focused BlackBerry 7, which looks like a laggard in a smartphone market that’s now all about apps and the Web. Heins knows that, I think. Although he’s careful not to deride the company’s existing product line, he’s made it clear that getting new phones out on time, bug-free and with the features people demand will be a priority.”

Do you think RIM has a good or bad campaign here?

RIM Tries To Make A Comeback With Cartoon Superheroes is a post from: The Inquisitr

The Blackberry Bold 9700 is now available to new and existing T-Mobile customers throughout  U.S retail locations and through their online portal.

The Bold 9700 can be grabbed for $199.99 with the companies “Even More” plan and your signature on a 2-year contract. Users who are willing to forgo the contract for a higher priced device can also pick up the 9700 at a higher price of $449.99 with the “Even More Plus” plan.

The price isn’t too shabby for a device that features 3G, WiFi, a 3.2MP camera, MicroSDHC card support and a High resolution 480×360 pixel color display with 6 hours of talk time.

T-Mobile Begins Selling Blackberry Bold 9700 For $199.99 is a post from: The Inquisitr

Qik lets you stream video from your phone to the Internet with a couple of clicks. Online viewers can then chat and interact with you as you transmit your live feed. It’s been used for reporting live coverage of events such as hurricanes and earthquakes, or even presidential debates.

Qik just recently signed a deal with Nokia to have its utility preloaded on its 5800 model. It’s also already available on Symbian, Windows Mobile, and other Java-based phones. As for an iPhone app, Qik has yet to announce any official release date — but there are signs of progress. The company is actively working on an iPhone application and has an early version under development, as Robert Scoble learned while touring Qik’s headquarters last week. (See his Qik-created video here.)

The BlackBerry version is expected to enter beta mode within the “coming weeks,” company reps say. Additional BlackBerry devices will receive support once the program reaches that point.

Qik Adds BlackBerry Support — What About iPhone? is a post from: The Inquisitr