Beyonce’s baby with rapper Jay-Z is only a few days old, but she’s already inherited her parents’ ability to promote a product or service.

Both Bey and Jay are skilled businesspeople as well as entertainers, with irons in the fire in fashion as well as on the stage- Beyonce with her line House of Dereon, and Hova with his Rocawear venture, for starters. Little Blue Ivy, however, is causing a stir for one company in an entirely different way.

It seems a Boston-area events company is having the best free PR week ever, as the business just so happened to be in possession of the Blue Ivy moniker well before baby Blue Ivy Carter made her appearance at Lenox Hill hospital in Manhattan late last week. Lucky event planner Veronica Alexandra spoke to TMZ about the q-rating boost and said that all week long, her phone, Facebook, Twitter and every other possible method of communication have been blowing up due to the unexpected publicity.

Alexandra- whose exact role at the company is not clear, although it’s likely she is the owner- said that it’s probably Beyonce and Jay-Z were aware of the Blue Ivy connection prior to naming their new addition the same name as the Boston company, as up until recently, the original Blue Ivy dominated Google search results. But Alexandra certainly isn’t complaining about all the extra attention being lavished its way after the most anticipated baby in quite a while wound up sharing Blue Ivy’s name. In fact, Alexandra told TMZ she has a proposal for the new parents:

‘Clearly great minds think alike, and who better than our Blue Ivy to plan events for B&J’s Blue Ivy?’

Do you think it’s a matter of time before the first Blue Ivy gets bought out so the name can be used for a line of baby and kids’ fashion?

Beyonce’s Baby Blue Ivy Carter Gives Event Company PR Boost is a post from: The Inquisitr

According to the same report, the couple rented out an entire floor at Lennox Hill Hospital, on Manhattan’s Upper East Side for the delivery and recovery, and they paid a whopping $1.3 Million dollars for it.

Staff at the hospital had their cellphones confiscated before reporting to work and security cameras were disabled so as to not leak any photos of the couple or the baby.  A hospital staffer revealed that Beyonce checked into the hospital under the name Ingrd Jackson.

The couple announced at the MTV video music awards that they were expecting a child.  Other than that, Beyonce and Jay-Z have said they have no intentions of selling the pictures of the baby, as many Hollywood couples do.

Jay-Z and Beyonce are one of Hip-Hop’s richest and most famous couples.

We all wish Beyonce and Jay-Z all the best on the birth of their baby girl.

Beyonce Gives Birth to Baby Girl is a post from: The Inquisitr

A US study of 350,000 home births and 200,000 hospital deliveries suggests that infants born at home have twice the mortality rate of those born in hospitals in the US and Europe.

Although the risk of death is still low at .02%, researchers believe that the risks of giving birth at home have been previously underestimated due to inaccurately recorded data:

The researchers argued that the safety of home births may have previously been overplayed by the fact that when there are complications and a woman is rushed to hospital, any adverse outcome is recorded as a hospital birth.

Home deliveries did prove to have a more rapid recovery time for mothers, fewer cases of hemmoraging, fewer cases of tearing and a reduced rate of infections. But researchers do say the benefits come with the added risk:

“Women choosing home birth, particularly low-risk individuals who had given birth previously, are in large part successful in achieving their goal of delivering with less morbidity and medical intervention than experienced during hospital-based childbirth,” said lead author Dr Joseph Wax from the Department of Obstetrics and Gynaecology at Maine Medical Center.

“Of significant concern, these apparent benefits are associated with a doubling of the neonatal mortality rate overall and a near tripling among infants born without congenital defects.”

Among the infants in the study that died during a home birth, the most common factors involved were respiratory troubles and failed attempts at resuscitation.

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Childbirth at home doubles risk of infant death, study says is a post from: The Inquisitr

In something straight out of a horror sci-fi flick Gavin Hyatt gave birth to his twin brother through his belly button this past month. Granted it was only the 4cm fetus that Gavin had absorb while in his mother’s womb after his twin had died. Once there it remained inert until a recent change in Gavin’s weight which doctors say may have started the process.

There are just a handful of cases worldwide — with the majority reported in Asia.

Former firefighter Gavin, of Witney, Oxfordshire, said: “Four hospital doctors had previously examined me and were all puzzled by the lump.

“Some thought it was a cyst, others an in-grown hair.

“Then one said it could be my undeveloped identical twin that I absorbed at a very early stage. I feel absolutely fine now but it has not sunk in yet that I could have had a twin brother. I have him in a jar at home and I call him little Gav. I haven’t told many people. I feel like a bit of a freak.”

Source: The Sun Online

Freak or not this is kind of cool but I will admit that keeping the Alien wannabe in a jar by the bed might be carrying things a little too far.

You man enough to give birth to your twin – Alien style? is a post from: The Inquisitr

Considering how chill Jennifer has been since the start of her pregnancy, however, she could almost be in labor and we probably wouldn’t know. She delayed revealing her pregnancy until the last moment this time (at the 5 month mark with an obvious bump), and she told People magazine that “It always makes me laugh when people say ‘Is she? Isn’t she?’ It’s like, ‘Eventually you will know, so just chill out for a minute.”

Good luck to the happy parents-to-be (again)!

Jennifer Garner Might Be In Labor is a post from: The Inquisitr

Ashlee Simpson and Peter Wentz last night became proud parents of a 7 pounds, 11 ounces bouncing baby boy which they thoughtfully named Bronx Mowgli Wentz.

Baby Bronx was 20.5 inches long and was born at Cedars-Sinai Medical Centre in Los Angeles, fashionably 3 weeks late.

We at the Inquisitr wonder if Bronx’s name is some sort of hint as to where he was conceived (enjoy that one when you do a vanity google in 12 years Bronx), or maybe they just hope he will grow up tough.

Naming your kid after a place seems to be the done thing lately, what with the Beckham’s (Brooklyn), Gwen Stefani (Kingston), Paltrow (Apple); well maybe not Apple but you know what we mean.

We are also not quite sure what the Mowglii thing is about either. Does Wentz love Rudyard Kipling, or have they bought him a real black panther which they named Bagheera?  I hope they did, the kid is going to need the panther when he is old enough for school because he is going to be teased mercilessly.

Congratulations to the Simpson and Wentz families and welcome Bronx Mowgli Wentz. May next year you be on the most influential tots list.

Disney’s version of Mowgli from Kipling’s Jungle Book.

Ashlee Simpson names son after New York Borough is a post from: The Inquisitr