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	<title>The Inquisitr &#187; ad serving</title>
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		<title>Update: Google-Silverlight Deal Rolling Forward</title>
		<link>http://www.inquisitr.com/2161/google-reaches-silverlight-ad-deal-or-does-it/</link>
		<comments>http://www.inquisitr.com/2161/google-reaches-silverlight-ad-deal-or-does-it/#comments</comments>
		<pubDate>Tue, 05 Aug 2008 15:16:14 +0000</pubDate>
		<dc:creator>JR</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[ad serving]]></category>
		<category><![CDATA[doubleclick]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[online ads]]></category>
		<category><![CDATA[silverlight]]></category>

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		<description><![CDATA[Google will serve ads into Microsoft&#8217;s Silverlight 2 platform, the company has confirmed.
Google&#8217;s original announcement that DoubleClick would start powering Silverlight 2-based ads disappeared shortly after its posting this morning, leading us to question what was up with the deal.  Google tells us, though, that the vanishing act was a result of a &#8220;glitch&#8221; [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://www.inquisitr.com/wp-content/google-silverlight1.jpg" alt="" title="google-silverlight1" width="200" height="138" class="alignright size-medium wp-image-2164" />Google will serve ads into Microsoft&#8217;s Silverlight 2 platform, the company has confirmed.</p>
<p>Google&#8217;s <a href="http://www.google.com/intl/en/press/pressrel/20080805_silverlight.html">original announcement</a> that DoubleClick would start powering Silverlight 2-based ads disappeared shortly after its posting this morning, leading us to question what was up with the deal.  Google tells us, though, that the vanishing act was a result of a &#8220;glitch&#8221; on its web site and was unrelated to the deal itself.  It was fixed just a few minutes ago.</p>
<p>So, it&#8217;s a go: The new partnership will launch with the monetization of 2,500 hours of Silverlight NBC Olympic content.  DoubleClick&#8217;s already on-board for ad serving with Flash, RealMedia, and Windows Media, so the addition of Silverlight 2 only makes sense from Google&#8217;s perspective &#8212; though it&#8217;s probably not a positive reflection on Microsoft, with the company turning to its competitor for help on its own product.</p>
<div class="tradevibes_linkdiv"><a class="tradevibes_show_widget" href="http://www.tradevibes.com/company/profile/double-click">Double Click</a></div>
<p><script language="JavaScript" type="text/javascript" src="http://qbase.tradevibes.com/widget/double-click"></script></p>


<p>Related posts:<ol><li><a href='http://www.inquisitr.com/20985/myspace-gets-silverlight-facebook-gets-flash-winner-facebook/' rel='bookmark' title='Permanent Link: MySpace Gets Silverlight, Facebook Gets Flash. Winner: Facebook.'>MySpace Gets Silverlight, Facebook Gets Flash. Winner: Facebook.</a></li><li><a href='http://www.inquisitr.com/3963/google-takes-yahoo-deal-critics-head-on-with-new-website/' rel='bookmark' title='Permanent Link: Google takes Yahoo deal critics head on with new website'>Google takes Yahoo deal critics head on with new website</a></li><li><a href='http://www.inquisitr.com/5106/silverlight-2/' rel='bookmark' title='Permanent Link: Microsoft Unveils Silverlight 2 Without Offline Addition'>Microsoft Unveils Silverlight 2 Without Offline Addition</a></li></ol></p>]]></content:encoded>
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