The Inquisitr » ad infuse

AdMob takes $15.7 Million Series C

Duncan Riley — Wed, 22 Oct 2008 03:55:01 +0000

Mobile advertising provider AdMob has taken $15.7 million Series C in a round led by Sequoia Capital’s Growth Fund with existing investor Accel Partners also participating.

AdMob also announced that the company was now cash flow positive off the back of more than 6,000 partners worldwide. AdMob customers include MySpace, CoverGirl, Toshiba, and Comedy Central, and Google, Microsoft and Yahoo are AdMob advertisers.

The new funding will be used to make “strategic investments” to strength AdMob’s position. These include accelerating the growth of worldwide operations, with a focus on Western Europe, India, South Africa and Japan; increasing investment in AdMob’s technology platform, expanding current offerings for publishers and advertisers, and increasing sale and business development teams in the United States.

AdMob still isn’t a widely known company, but their numbers speak for themselves. The company is now serving 4.5 billion mobile banner and text ads per month, triple the number for the same time last year. The investment from Sequoia is a big vote of confidence in AdMob, coming after Sequoia led the charge on the doom and gloom front earlier this month. Sequoia also doesn’t do second rounds that often, so the fact they’ve invested here, and in troubled economic times, means the brightest VC firm in the land believes AdMob is a winner.

Congrats to the AdMob team on the new round.

AdMob

Ad Infuse Delivers Mobile Advertising

Duncan Riley — Thu, 29 May 2008 04:42:49 +0000

San Francisco based Ad Infuse delivers highly personalized advertisements across mobile devices.

The company’s multimedia capabilities, including WAP and video content integration, allow it to serve multiple mobile formats and a variety of needs. Ad Infuse offers what is claimed to be the first multi-format iPhone advertising solution, which delivers multimedia content utilizing the iPhone’s unique viewing capabilities for both web and mobile advertising.

Ad Infuse’s technology is focused on delivering targeted advertising experiences to each mobile subscriber, while its platform allows carriers to maintain absolute control over consumer privacy and asset protection.

The company also compiles interesting mobile statistics. Their metrics analysis shows that while iPhones account for less than 1 percent of mobile devices, they garner 75 percent of video impressions. They also claim (through metrics) that mobile advertising campaigns result in a 25 percent increase in likelihood to purchase a product as a result of exposure to that mobile campaign, compared with only single digit likelihood with an online campaign.

Ad Infuse’s total funding to date is $17.6 million from investors including Softbank Capital, ComVentures
and Storm Ventures. Their main competition is a company I’ve covered fairly extensively on TechCrunch in the past, AdMob.