IAB Pushes Best Practices In Online Advertising

The Interactive Advertising Bureau (IAB) has released “Interactive Campaign Setup Best Practices,” part of its focus towards improving efficiency in interactive advertising.

The document makes process recommendations for both web publishers and advertising agencies during the setup phase of an online advertising campaign. Key recommendations from the document (above):

* Translation of ambivalent contract language into terms that both agency and publishers understand and can input into an ad server
* Clear communication of billing methods between agency and publisher
* Education of media buyers by publishers on the intricacies of rich media fees
* Specifics on information exchanged between parties at the commencement of the advertising campaign

If advertising is your thing, it makes for an interesting read.