An ad called “Temper Tantrum” features Rep. John Boehner (R-OH) and a crying baby. The attack ad was put together by the House Majority PAC, a Democratic Super Political Action Committee dedicated to opposing Republican candidates in the House.
The ad, in essence, blames the House Speaker for the government shutdown, claiming he did it because he is throwing a tantrum over healthcare reform.
Featuring a crying baby for the first fifteen seconds, the ad then moves to a narrator saying, “Speaker John Boehner didn’t get his way on shutting down health care reform. So, he’s shut down the government and hurt the economy.”
The ad will air in Boehner’s district during Sunday’s game between the Cincinnati Bengals and the New England Patriots. Andy Stone, communications director for House Majority PAC, explained of the situation:
“Speaker Boehner didn’t get his way and so, like a child, he threw a Tea Party-inspired temper tantrum and shut down the federal government. The American people are sick and tired of the intransigence and manufactured crises that have become all too common from Speaker Boehner and the House Republicans.”
Attack ads like “Temper Tantrum” usually draw ire from opponents and polls have shown they are unpopular. However, they work. While Americans don’t generally like attack ads, every major study on their effectiveness shows that negative political advertising resonates with the average American voter.
Because of this, name calling attack ads like the one aimed at Boehner, are common and almost expected in the political debate. Some of them are even put together before the even even takes place. A good example of this is the case of Texas Democrat Wendy Davis, who announced her candidacy for governor on Thursday. It was reported that conservatives crafted an attack ad against her before she made her announcement.
While we can guarantee the “Temper Tantrum” ad will air during the Bengals vs. Patriots game, it’s not known where else the Super PAC will run it.